What are hotels, apartments and B&Bs in Florence asking per night in October 2026?
Compare your B&B, apartment or hotel rate with the whole town. Measured, not modelled.
Updated .
The full market in Florence asks €104 a night (median; the average is €123), from 295 places measured (198 hotels · 97 apartments & B&Bs), measured .
Hotels €104 · Apartments & B&Bs €107
The median asking price in Florence is €104 and the average is €124, from 208 places checked and measured .
Measured by Bed&Market (bedandmarket.com) from 208 places checked, read 25 October 2026 02:34 UTC.
What should I charge per night in Florence?
Comparable places in Florence ask €85–€134 a night; the middle is €104. The middle half of 295 places, measured .
That is the market's range, not a price for you: you set your rate.
| Your case | Places ask | Based on |
|---|---|---|
| B&B, guesthouse or apartment | €107 | 97 listings a night |
| Hotel | €104 | 198 places a night |
| Monday–Thursday night | €98 | 40 nights |
| Friday–Saturday night | €111 +13% | 21 nights |
| Capodanno, 1 January 2027 | €188 +32% | 196 offers |
What do B&Bs, guesthouses and apartments in Florence charge per night?
B&Bs, guesthouses and apartments in Florence ask €107 a night (median, 97 listings per night) — 3% more than hotels (€104, 198 properties).
| Type | Median per night | Middle half (p25–p75) | Listings per night |
|---|---|---|---|
| B&Bs, guesthouses & apartments (rentals) | €107 | €88–€132 | 97 |
| Hotels & hostels | €104 | €82–€133 | 198 |
| Whole market | €104 | €85–€134 | 295 |
Median asking price by stay date
- Typical price
- €104window median
- Half the market
- €82–€133p25–p75
- Prices available
- 197 / 20812 January 2027
- No price
- 11sold out or closed
Click a night on the chart to see its numbers. · middle price · half the city asks less · half of all places · 8 in 10 places
All nights as a table (71)
Prices from — 19 days ago. They may have moved since.
Scan Florence now →Events in the measured window
The percentage describes that night — its median against the other nights of the same kind (weekday or weekend) within a week either side. It is measured. We do not claim the event caused it; we give the date, the name and the source so it can be checked.
Rate shopping — 197 places in Florence and what each asks
Florence · night of 12 January 2027 · EUR · 2 adults · 1 night
A rate shop is the list of what competitors ask for one night. This one is measured, not modelled: 197 of 208 places returned a price for 12 January 2027, read on 25 October 2026.
| # | Place | Type | Location | Price | Vs median |
|---|---|---|---|---|---|
| 197 | The Hoxton, Florence | Hotel · 4★ | Historical Center | €711 | +426% |
| 196 | Mercure Firenze Centro Hotel | Hotel · 4★ | Historical Center | €352 | +161% |
| 195 | MH Florence Hotel & Spa | Hotel · 4★ | Historical Center | €335 | +148% |
| 194 | The Social Hub Florence Lavagnini | Hotel · 4★ | Historical Center | €315 | +133% |
| 193 | Brunelleschi Hotel | Hotel · 4★ | Historical Center | €310 | +130% |
| 192 | Hotel Art Atelier | Hotel · 4★ | Historical Center | €309 | +129% |
| 191 | Arte' Boutique Hotel | Hotel · 4★ | Historical Center | €309 | +129% |
| 190 | Hotel Leonardo da Vinci | Hotel · 4★ | Historical Center | €308 | +128% |
| 189 | Executive Hotel | Hotel · 4★ | Historical Center | €307 | +127% |
| 188 | Hotel Roma | Hotel · 4★ | Historical Center | €301 | +123% |
| 187 | The Market Urban Hotel | Hotel · 4★ | Historical Center | €291 | +115% |
| 186 | Rivoli Boutique Hotel | Hotel · 4★ | Historical Center | €290 | +115% |
| 185 | Palazzo Niccolini Al Duomo | Hotel · 5★ | Historical Center | €287 | +113% |
| 184 | Glance Hotel In Florence | Hotel · 4★ | Historical Center | €284 | +110% |
| 183 | Ottantotto Firenze | Hotel · 5★ | Historical Center | €280 | +107% |
| 182 | Casa Howard a Unique Guest House in Florence | Hotel · 4★ | Historical Center | €265 | +96% |
| 181 | Casual Rinascimento Firenze | Hotel · 3★ | Historical Center | €256 | +89% |
| 180 | Martelli 6 Suite & Apartments | Hotel · 4★ | Historical Center | €254 | +88% |
| 179 | Wyndham Garden Florence | Hotel · 3★ | Historical Center | €242 | +79% |
| 178 | Hotel Calimala | Hotel · 4★ | Historical Center | €241 | +79% |
| 177 | 7Florence B&B | Hotel · 4★ | Historical Center | €238 | +76% |
| 176 | Hotel Palazzo Vecchio | Hotel · 3★ | Historical Center | €232 | +72% |
| 175 | Alberghino B&B | Hotel · 4★ | Historical Center | €232 | +72% |
| 174 | Hotel Berchielli | Hotel · 4★ | Historical Center | €229 | +70% |
| 173 | C-Hotels Club | Hotel · 4★ | Historical Center | €228 | +69% |
| 172 | Hotel Accademia | Hotel · 3★ | Historical Center | €228 | +69% |
| 171 | Hotel Croce Di Malta | Hotel · 4★ | Historical Center | €223 | +65% |
| 170 | Hotel Balcony | Hotel · 2★ | Historical Center | €220 | +63% |
| 169 | B&B Old Florence Inn | Hotel · 4★ | Historical Center | €215 | +59% |
| 168 | Hotel Delle Nazioni | Hotel · 3★ | Historical Center | €214 | +58% |
| 167 | Hotel Albani Firenze | Hotel · 4★ | Historical Center | €214 | +58% |
| 166 | Hotel Paris | Hotel · 3★ | Historical Center | €213 | +58% |
| 165 | Hotel David | Hotel · 3★ | Historical Center | €212 | +57% |
| 164 | Art Hotel Villa Agape - Place of Charme | Hotel · 4★ | Gavinana - Galluzzo | €211 | +56% |
| 163 | Borghese Palace Art Hotel | Hotel · 4★ | Historical Center | €209 | +55% |
| 162 | Hotel Cellai | Hotel · 4★ | Historical Center | €209 | +55% |
| 161 | B&B Hotel Firenze Laurus al Duomo | Hotel · 4★ | Historical Center | €205 | +52% |
| 160 | Hotel Galileo | Hotel · 3★ | Historical Center | €201 | +49% |
| 159 | Hotel Berna | Hotel · 2★ | Historical Center | €201 | +49% |
| 158 | La Fortezza Hotel | Hotel · 3★ | Historical Center | €198 | +47% |
| 157 | Le Stanze degli Amidei | Hotel · 4★ | Historical Center | €194 | +43% |
| 156 | Hotel De La Ville | Hotel · 4★ | Historical Center | €194 | +43% |
| 155 | Hotel Spadai | Hotel · 4★ | Historical Center | €192 | +42% |
| 154 | Grand Hotel Cavour | Hotel · 4★ | Historical Center | €191 | +42% |
| 153 | Vivaldi luxury suites | Hotel · 4★ | Historical Center | €191 | +41% |
| 152 | The Social Hub Florence Belfiore | Hotel · 4★ | Historical Center | €187 | +39% |
| 151 | C-Hotels Ambasciatori | Hotel · 4★ | Historical Center | €183 | +35% |
| 150 | Ruby Bea Hotel Florence | Hotel · 4★ | Campo di Marte | €183 | +35% |
| 149 | Atelier delle Grazie | Hotel · 4★ | Historical Center | €182 | +35% |
| 148 | Hotel Bijou Roof Terrace | Hotel · 3★ | Historical Center | €182 | +35% |
| 147 | Hotel Embassy | Hotel · 4★ | Historical Center | €182 | +34% |
| 146 | C-Hotels Diplomat | Hotel · 4★ | Historical Center | €181 | +34% |
| 145 | Pink Wolf | Hotel · 4★ | Historical Center | €176 | +31% |
| 144 | Hotel Annabella Roof Terrace | Hotel · 3★ | Historical Center | €176 | +30% |
| 143 | Grand Hotel Baglioni | Hotel · 4★ | Historical Center | €175 | +30% |
| 142 | Ostello Bello Firenze | Hotel · 3★ | Historical Center | €175 | +29% |
| 141 | Hotel Boccaccio | Hotel · 3★ | Historical Center | €174 | +29% |
| 140 | Hotel San Giorgio & Olimpic | Hotel · 3★ | Historical Center | €173 | +28% |
| 139 | Atelier Alinari Rooms | Hotel · 5★ | Historical Center | €170 | +26% |
| 138 | Solo Experience Hotel | Hotel · 4★ | Historical Center | €169 | +25% |
| 137 | Hotel Ginori Al Duomo | Hotel · 4★ | Historical Center | €168 | +25% |
| 136 | Hotel City | Hotel · 3★ | Historical Center | €166 | +23% |
| 135 | Residenza Conte di Cavour and Rooftop | Hotel · 4★ | Historical Center | €166 | +23% |
| 134 | Relais Piazza Signoria | Hotel · 4★ | Historical Center | €166 | +23% |
| 133 | C-Hotels Joy | Hotel · 4★ | Historical Center | €164 | +22% |
| 132 | Palazzo Graziani | Hotel · 4★ | Historical Center | €164 | +21% |
| 131 | Hotel Machiavelli Palace | Hotel · 3★ | Historical Center | €161 | +19% |
| 130 | Villa La Stella | Hotel · 3★ | Campo di Marte | €161 | +19% |
| 129 | Notturno Fiorentino Rooms | Hotel · 4★ | Historical Center | €161 | +19% |
| 128 | Starhotels Tuscany | Hotel · 4★ | Historical Center | €160 | +19% |
| 127 | Hotel Maxim Axial | Hotel · 3★ | Historical Center | €160 | +18% |
| 126 | Residenza la Scala | Hotel · 3★ | Historical Center | €158 | +17% |
| 125 | Strozzi Palace Hotel | Hotel · 4★ | Historical Center | €157 | +16% |
| 124 | Hotel Botticelli | Hotel · 3★ | Historical Center | €157 | +16% |
| 123 | Hotel Angelica Florence | Hotel · 2★ | Historical Center | €156 | +15% |
| 122 | FH Grand Hotel Mediterraneo | Hotel · 4★ | Historical Center | €155 | +15% |
| 121 | Hotel Bellavista | Hotel · 2★ | Historical Center | €154 | +14% |
| 120 | Alfieri9 | Hotel · 3★ | Historical Center | €153 | +14% |
| 119 | Hotel Torre Guelfa Palazzo Acciaiuoli | Hotel · 4★ | Historical Center | €153 | +14% |
| 118 | Forte16 View & SPA | Hotel · 4★ | Historical Center | €152 | +12% |
| 117 | Hotel Cosimo De Medici | Hotel · 3★ | Historical Center | €152 | +12% |
| 116 | Il Mercato Centrale | Hotel · 4★ | Historical Center | €151 | +12% |
| 115 | Hotel Miceli - Civico 50 | Hotel · 2★ | Historical Center | €150 | +11% |
| 114 | Hotel Settefiori | Hotel · 3★ | Historical Center | €148 | +10% |
| 113 | Hotel Deco | Hotel · 3★ | Historical Center | €148 | +10% |
| 112 | Hotel Lombardia | Hotel · 3★ | Historical Center | €148 | +10% |
| 111 | IL Marzocco Boutique B&B | Hotel · 3★ | Historical Center | €147 | +9% |
| 110 | Hotel Argentina Curtatone | Hotel · 3★ | Historical Center | €147 | +9% |
| 109 | iQ Hotel Firenze | Hotel · 4★ | Historical Center | €147 | +9% |
| 108 | Hotel Spagna | Hotel · 3★ | Historical Center | €146 | +8% |
| 107 | Designer Apartments in Florence | Private room · 3.5★ | Historical Center | €145 | +7% |
| 106 | Hotel Kraft | Hotel · 4★ | Historical Center | €145 | +7% |
| 105 | II Guelfo Bianco | Hotel · 3★ | Historical Center | €144 | +7% |
| 104 | Hotel Adler Cavalieri | Hotel · 4★ | Historical Center | €144 | +6% |
| 103 | Hotel Grifone Firenze - Meetings & Spa | Hotel · 4★ | Coverciano | €143 | +6% |
| 102 | Hotel Cantoria | Hotel · 3★ | Historical Center | €143 | +6% |
| 101 | La Corte Dei Principi - Residenza D'Epoca | Hotel | Historical Center | €142 | +5% |
| 100 | Hotel Martelli | Hotel · 3★ | Historical Center | €139 | +3% |
| 99 | Residence Hilda | Hotel · 4★ | Historical Center | €135 | +0% |
| 98 | LHP Hotel River | Hotel · 5★ | Historical Center | €135 | +0% |
| 97 | Hotel Nuova Italia | Hotel · 2★ | Historical Center | €134 | -1% |
| 96 | Grand Hotel Adriatico | Hotel · 4★ | Historical Center | €133 | -1% |
| 95 | La Residenza Fiorentina | Hotel · 3★ | Historical Center | €132 | -2% |
| 94 | Riva Lofts Florence | Hotel · 5★ | Isolotto - Legnaia | €131 | -3% |
| 93 | Soggiorno Battistero | Hotel · 4★ | Historical Center | €130 | -4% |
| 92 | Sette Angeli Guest House | Hotel · 4★ | Historical Center | €130 | -4% |
| 91 | Home Boutique Santa Maria Novella | Hotel · 3★ | Historical Center | €129 | -4% |
| 90 | Hotel Atlantic Palace | Hotel · 4★ | Historical Center | €128 | -5% |
| 89 | DoubleTree by Hilton Florence Metropole | Hotel · 4★ | Isolotto - Legnaia | €128 | -5% |
| 88 | Hotel Brooklyn | Hotel · 2★ | Historical Center | €127 | -6% |
| 87 | Numa Florence Palazzo San Niccolo | Hotel · 4★ | Historical Center | €127 | -6% |
| 86 | La Porta del Paradiso | Hotel · 4★ | Historical Center | €127 | -6% |
| 85 | Florence Rooms Novella | Hotel · 3★ | Historical Center | €126 | -7% |
| 84 | B&B Galileo 2000 | Hotel · 4★ | Historical Center | €126 | -7% |
| 83 | Il Terrazzino sulla Cattedrale | Hotel · 4★ | Historical Center | €125 | -8% |
| 82 | Parione Uno | Hotel · 4★ | Historical Center | €124 | -8% |
| 81 | Albergo Firenze | Hotel · 3★ | Historical Center | €123 | -9% |
| 80 | Hotel Raffaello | Hotel · 4★ | Rifredi | €123 | -9% |
| 79 | Hotel Kursaal & Ausonia Firenze | Hotel · 3★ | Historical Center | €123 | -9% |
| 78 | Residenza D'Epoca La Basilica | Hotel · 4★ | Historical Center | €122 | -9% |
| 77 | N7 Rooms | Hotel · 4★ | Historical Center | €122 | -10% |
| 76 | Leovinci Rooms | Hotel · 3★ | Historical Center | €121 | -10% |
| 75 | Residenza d'Epoca Palazzo Salviati Quaratesi | Hotel · 4★ | Historical Center | €120 | -11% |
| 74 | Grand Panama Hotel Firenze | Hotel · 3★ | Historical Center | €120 | -11% |
| 73 | Corte dell'Albero | Hotel · 4★ | Historical Center | €119 | -12% |
| 72 | Hotel Silla | Hotel · 3★ | Historical Center | €117 | -14% |
| 71 | Toscanelli Residenza d'Epoca | Hotel · 4★ | Historical Center | €117 | -14% |
| 70 | San Marco View | Guesthouse / B&B / apartment · 4★ | Historical Center | €117 | -14% |
| 69 | B&B Stupido Hotel | Hotel · 4★ | Historical Center | €116 | -14% |
| 68 | Hotel De Lanzi | Hotel · 3★ | Historical Center | €116 | -14% |
| 67 | Novotel Firenze Nord Aeroporto | Hotel · 4★ | Rifredi | €114 | -15% |
| 66 | Locanda Dei Guelfi | Hotel · 3★ | Historical Center | €114 | -16% |
| 65 | Magnifico Messere Bed and Breakfast | Hotel · 3★ | Historical Center | €113 | -16% |
| 64 | Duomo - Camere matrimoniali con bagno privato | Hotel · 3★ | Historical Center | €113 | -16% |
| 63 | Villa Olmi Firenze | Hotel · 4★ | Gavinana - Galluzzo | €111 | -18% |
| 62 | Uffizi Harmony | Hotel · 4★ | Historical Center | €111 | -18% |
| 61 | Residence Porta Al Prato | Hotel · 3★ | Isolotto - Legnaia | €110 | -18% |
| 60 | B&B Cimatori | Hotel | Historical Center | €110 | -19% |
| 59 | Diana Park Hotel | Hotel · 3★ | Campo di Marte | €110 | -19% |
| 58 | B&B Lorena Suites | Hotel · 4★ | Campo di Marte | €108 | -20% |
| 57 | Italiana Hotels Florence | Hotel · 4★ | Gavinana - Galluzzo | €107 | -21% |
| 56 | Florence Dome Rooms | Hotel | Historical Center | €106 | -21% |
| 55 | B&B Hotel Firenze City Center | Hotel · 3★ | Historical Center | €104 | -23% |
| 54 | Pier Capponi 17 Room & Suites | Hotel · 4★ | Campo di Marte | €103 | -24% |
| 53 | Alamanni21 | Guesthouse / B&B / apartment · 4★ | Historical Center | €103 | -24% |
| 52 | Hotel Bigallo | Hotel · 3★ | Historical Center | €102 | -24% |
| 51 | Hotel Hermitage | Hotel · 3★ | Historical Center | €98 | -27% |
| 50 | Domus Uffizi | Hotel · 4★ | Historical Center | €98 | -28% |
| 49 | Apartments Puccini | Guesthouse / B&B / apartment · 2.5★ | Historical Center | €96 | -29% |
| 48 | Hotel Mulino di Firenze | Hotel · 4★ | Gavinana - Galluzzo | €93 | -31% |
| 47 | Arcadia GuestHouse | Hotel · 3★ | Historical Center | €92 | -32% |
| 46 | B&B Hotel Firenze Novoli | Hotel · 3★ | Novoli | €92 | -32% |
| 45 | Hotel St. James | Hotel · 2★ | Historical Center | €90 | -33% |
| 44 | Bel Fiore 58 | Hotel · 4★ | Historical Center | €90 | -33% |
| 43 | Hotel Perlage Florence | Hotel · 3★ | Isolotto - Legnaia | €89 | -34% |
| 42 | Hotel Eden | Hotel · 3★ | Historical Center | €88 | -35% |
| 41 | Hotel Masaccio | Hotel · 1★ | Campo di Marte | €88 | -35% |
| 40 | Hotel Palazzo Ognissanti | Hotel · 4★ | Historical Center | €88 | -35% |
| 39 | Firenze Rooms Cathedral | Hotel · 3★ | Historical Center | €87 | -35% |
| 38 | Guest House Bel Duomo | Hotel · 3★ | Historical Center | €87 | -36% |
| 37 | LC41 Suites | Guesthouse / B&B / apartment · 3.5★ | Historical Center | €87 | -36% |
| 36 | Hotel Bodoni | Hotel · 2★ | Historical Center | €87 | -36% |
| 35 | Soggiorno dell Agnolo | Guesthouse / B&B / apartment · 3★ | Historical Center | €82 | -39% |
| 34 | B&B Hotel Firenze Nuovo Palazzo Di Giustizia | Hotel · 3★ | Novoli | €82 | -39% |
| 33 | Hotel Arcadia | Hotel · 3★ | Historical Center | €82 | -40% |
| 32 | Hotel Medici | Hotel · 2★ | Historical Center | €81 | -40% |
| 31 | Cherubini 13 | Hotel · 3★ | Historical Center | €79 | -42% |
| 30 | Auto Park Hotel | Hotel · 3★ | Novoli | €77 | -43% |
| 29 | FLORENCE MEDALI ROOMS | Hotel · 5★ | Historical Center | €77 | -43% |
| 28 | Garden Blue | Hotel · 3★ | Historical Center | €76 | -43% |
| 27 | Hotel Veneto | Hotel · 3★ | Historical Center | €75 | -44% |
| 26 | Ibis Firenze Nord Aeroporto | Hotel · 3★ | Rifredi | €75 | -44% |
| 25 | Hotel Bavaria | Hotel · 1★ | Historical Center | €74 | -45% |
| 24 | Hotel Corolle | Hotel · 3★ | Rifredi | €74 | -45% |
| 23 | Antica Dimora Sant'Anna | Hotel · 3★ | Historical Center | €73 | -46% |
| 22 | Romito 38 | Guesthouse / B&B / apartment · 4★ | Historical Center | €73 | -46% |
| 21 | a&o Hostel Firenze Campo di Marte | Hotel · 2★ | Campo di Marte | €71 | -47% |
| 20 | Palazzo Lombardo | Hotel · 3★ | Campo di Marte | €69 | -49% |
| 19 | Casa Santo Nome di Gesu | Hotel · 4★ | Historical Center | €68 | -49% |
| 18 | Hostel Archi Rossi | Hotel · 3★ | Historical Center | €68 | -50% |
| 17 | Plus Florence Hostel | Hotel · 3★ | Historical Center | €68 | -50% |
| 16 | iH Hotels Firenze Residence Select Executive | Hotel · 4★ | Historical Center | €67 | -50% |
| 15 | Hotel Mirage | Hotel · 4★ | Isolotto - Legnaia | €64 | -52% |
| 14 | Florence 15min by Tram & Free Parking Space | Private room · 3.5★ | Isolotto - Legnaia | €62 | -54% |
| 13 | Hotel Paganini | Hotel · 3★ | Historical Center | €60 | -56% |
| 12 | Palazzo dei Ciompi | Hotel · 4★ | Historical Center | €59 | -56% |
| 11 | Hotel Aline | Hotel · 1★ | Historical Center | €59 | -57% |
| 10 | Hotel Abaco | Hotel · 1★ | Historical Center | €58 | -57% |
| 9 | Piccolo Hotel | Hotel · 2★ | Historical Center | €57 | -58% |
| 8 | Emerald Palace Hostel | Hotel · 3★ | Historical Center | €55 | -59% |
| 7 | PopArtment | Hotel · 4★ | Historical Center | €54 | -60% |
| 6 | Hotiday Firenze Vespucci | Hotel · 3★ | Historical Center | €54 | -60% |
| 5 | B&B Leopoldo and APARTEMENTS | Hotel · 3★ | Campo di Marte | €47 | -65% |
| 4 | hu Firenze Camping in Town | Guesthouse / B&B / apartment · 4★ | Coverciano | €44 | -67% |
| 3 | Casa Micol | Hotel · 3★ | Historical Center | €40 | -71% |
| 2 | Adre Majestic View | Hotel · 3★ | Historical Center | €37 | -73% |
| 1 | Novella Italy | Guesthouse / B&B / apartment · 3.5★ | Historical Center | €37 | -73% |
How to read the table
Proof of measurement
Each row is one place on that night: name, type, district and asking price — exactly as measured. A place whose name we have not learned yet gets a dash, never an invented name. Source: public asking prices on hotel sites — hotels and listed rentals. Rental-only listings are not in this list.
Benchmark: what the numbers show
Florence · selected night: 12 January 2027
- Weekend vs weekdays
- +13% Friday and Saturday: €111
- Priciest night in the window
- €257 31 December 2026 · 190 available offers
- Availability that night
- 95% 197 of 208 places with a price
Monday–Thursday: €98
- Friday and Saturday: median €111. Monday to Thursday: €98. The difference is +13% — 21 and 40 measured nights.
- The priciest measured night in the window is 31 December 2026: a median of €257 across 190 offers.
- On the night of 15 January 2027, half the places sat between €84 and €132 — 198 offers out of 208 checked.
- Next event: San Nicola, 6 December 2026 — that night's median runs +21% against comparable nights around it.
Price distribution that night
Median €135
Which day of the week is priciest?
Each weekday's median across the window, against the whole window's median. Measured, not assumed.
| Day | Median | vs window median | |
|---|---|---|---|
| Saturday | €123 | +18% | |
| Friday | €108 | +4% | |
| Thursday | €103 | -1% | |
| Wednesday | €99 | -5% | |
| Sunday | €98 | -6% | |
| Monday | €98 | -6% | |
| Tuesday | €98 | -6% |
Availability, night by night
Places without a price are sold out or closed — counted, never estimated.
What you can do
- Type your base price under the selected night to see where it sits against the median.
- Check the pricey nights and the window's events.
- Change prices in your own extranet.
Statistics: Florence in numbers
Everything below was measured in the same 90-night window. Nothing is a forecast or an estimate.
Guest scores across the town
Average 8.7/10 across 927 places — 772 437 reviews in total. The hotel sites' scale and scores.
Your comp set by star rating — night of 15 January 2027
The median price of each category on that one night. A category with fewer than 3 prices is not printed.
Your comp set by district — night of 15 January 2027
The median price of priced places in each district that night. A district with fewer than 5 prices is not printed.
“Last room”, night by night
The percentage of priced places where the site shows one room left. The site's number — it can be marketing, which is why we say so.
How many offers fit under €100, night by night
The percentage of priced offers at or under one round ceiling — the whole window's median snapped to a round amount. Counted from the same nights that draw the curve above.
Most: 13 December 2026 — 135 of 198 offers at or under €100. Fewest: 31 December 2026 — 0 of 190.
Friday–Saturday nights in Florence run +13% against Monday–Thursday nights.
How these numbers were made
The prices visible while searching, not the prices rooms sold for.
One night, 2 adults, the same date and currency for every place.
Sold-out or closed places are counted separately and never drag the median down.
This town's months
More about Florence
Frequently asked questions from operators
What should I charge per night in Florence?
Comparable places in Florence ask €85–€134 a night; the middle is €104. The middle half of 295 places, measured 25 October 2026. That is the market's range, not a price for you: you set your rate.
What are properties in Florence asking per night?
The median asking price in Florence is €104 and the average is €124, from 208 places checked and measured 25 October 2026.
When is accommodation in Florence most expensive?
The priciest measured night in the window is 31 December 2026: the median asking price was €257, based on 190 available offers.
How much do events increase asking prices in Florence?
On the measured night of Capodanno, 1 January 2027, the median asking price was €188, based on 196 offers, and ran +32% against comparable nights.
What is the typical weekend premium in Florence?
The Friday–Saturday median asking price is €111, against €98 on Monday–Thursday: +13%.
How many properties were measured in Florence?
The window covers up to 208 checked properties per night across 71 measured nights.
Are these asking prices or completed bookings?
These are public asking prices visible while searching, not the prices of completed bookings.
Two minutes. Whole town.
The moment a town is scanned, its month becomes a public market page — same curve, same events, same receipt.
Scan Sign in with Google and the scan starts. No card — 3 free scans a week.