Is Airbnb cheaper than a hotel in Florence?
About the same: in Florence, Airbnb homes asked a median €107 a night against €104 for hotels on Agoda, 3% more (latest scan 25 October 2026; priced on a typical night: Airbnb homes 97, hotels on Agoda 198). Nights measured on both sides: 71, from 13 November 2026 to 22 January 2027, read on 25 October 2026.
Measured by Bed&Market (bedandmarket.com) from 208 places checked, read 25 October 2026 02:34 UTC.
Updated
Hotels and apartments side by side
On a typical night in Florence, the middle half of asking prices ran from €82 to €133 for hotels on Agoda and from €88 to €132 for Airbnb homes.
| Places | Median asking price | Lower quarter (p25) | Upper quarter (p75) | With a price, typical night | Nights |
|---|---|---|---|---|---|
| Hotels on Agoda | €104 | €82 | €133 | 198 | 71 |
| Airbnb homes | €107 | €88 | €132 | 97 | 71 |
| All places pooled | €104 | €85 | €134 | 295 | 71 |
Each night's figure is the median (or quarter) of that night's asking prices for one night; each figure here is the median of those nights. The pooled row puts every asking price of a night into one list.
Friday and Saturday nights on each side
Friday and Saturday nights in Florence against Monday to Thursday: +13% for hotels on Agoda and +13% for Airbnb homes.
| Places | Friday + Saturday | Monday – Thursday | Weekend against Mon–Thu | Fri + Sat nights | Mon–Thu nights |
|---|---|---|---|---|---|
| Hotels on Agoda | €111 | €98 | +13% | 21 | 40 |
| Airbnb homes | €115 | €102 | +13% | 21 | 40 |
Medians of the nightly medians; Sunday nights sit in neither group.
Month by month
The gap in Florence was widest in October 2026: €152 for Airbnb homes against €189 for hotels on Agoda, 19% less.
| Month | Hotels on Agoda | Airbnb homes | Difference | Nights | Latest scan |
|---|---|---|---|---|---|
| October 2026 | €189 | €152 | -19% | 31 | 25 October 2026 |
| November 2026 | €103 | €102 | -1% | 30 | 25 October 2026 |
| December 2026 | €97 | €107 | +10% | 31 | 25 October 2026 |
| January 2027 | €108 | €111 | +3% | 22 | 25 October 2026 |
Each month is the median of its nightly medians over the nights read on both sides; the month links to its own page.
On event and holiday nights
On 1 January 2027 in Florence (New Year's Day), Airbnb homes asked a median €170 against €188 for hotels on Agoda, 9% less.
| Night | Event or holiday | Hotels on Agoda | Airbnb homes | Difference | With a price: hotels / Airbnb |
|---|---|---|---|---|---|
| 6 December 2026 | San Nicola | €128 | €113 | -12% | 197 / 99 |
| 7 December 2026 | Sant'Ambrogio | €116 | €113 | -3% | 196 / 101 |
| 8 December 2026 | Immaculate Conception | €91 | €107 | +18% | 197 / 97 |
| 25 December 2026 | Christmas Day | €129 | €123 | -4% | 199 / 90 |
| 26 December 2026 | Saint Stephen's Day | €142 | €131 | -8% | 197 / 92 |
| 1 January 2027 | New Year's Day | €188 | €170 | -9% | 196 / 97 |
| 6 January 2027 | Epiphany | €108 | €114 | +6% | 198 / 91 |
Each event is printed beside the night it fell on; the prices are that night's asking prices and do not say what moved them.
What counts as a hotel and an apartment here
Places with a price on a typical night in Florence: 295 in all, 198 on Agoda and 97 on Airbnb.
- Airbnb homes: the listings Airbnb's search showed with a price for one night for 2 guests, whole apartments, B&Bs and private rooms alike.
- Hotels on Agoda: every place Agoda's search showed with a price for one night for 2 adults: hotels, guesthouses, hostels and the apartments Agoda itself lists.
- A listing missing from a night's Airbnb search is unknown that night, not sold out.
- The two sites may count fees and taxes differently; each figure is the price its search showed.
What was measured
Nights measured in Florence on both sides: 71, from 13 November 2026 to 22 January 2027; each with at least 30 places showing a price on Agoda.
- Up to 208 places checked per night on Agoda; a place with no price that night (sold out or closed) is counted but carries no price.
- Prices in EUR, as shown on the day each night was read on Agoda, on 25 October 2026.
- Asking prices seen while searching for one night: not prices paid, and not a forecast.
- Airbnb nights read between 23 September 2026 and 25 October 2026.
Source: asking prices for one night, read from public search results on the scan date; not prices paid, and not a forecast. How we measure →