How do hotel prices in Florence change by month?

Median asking price, month by month

Across the 4 months measured in Florence, the monthly median asking price runs from €97 to €189 a night, over 114 measured nights.

• Each month shows what places asked on the days in its Read column; a month already past was read before its nights, so months read at different times are compared as read.

A month's figure is the median of its nightly medians, and a night's the median asking price for one night. A month is listed once it has at least 15 measured nights, each with at least 30 places showing a price.

Cheapest to priciest month

The median asking price in Florence is €189 a night in the priciest month (October 2026) against €97 in the cheapest (December 2026): a gap of €92, or +94%.

Friday and Saturday against Monday to Thursday, by month

Across the 4 months measured in Florence with at least 3 nights on each side, Friday and Saturday nights asked from -5% to +25% against Monday to Thursday.

Each side is the median of its nightly medians; Sunday nights sit in neither group. A month with fewer than 3 nights on either side is left out.

Hotels against B&Bs, guesthouses and apartments, by month

Across the 4 months measured in Florence with hotels and homes both read, the whole market asked a median from €100 to €174 a night.

Medians per night. The whole market pools every price both halves showed that night; a night counts only when both were read, and a month only with enough such nights.

Places with no price, by month

Across the 4 months measured in Florence, the median night had from 4% to 5% of checked places showing no price (sold out or closed).

Counted place by place: a checked place with no price that night is sold out or closed. A month already past shows what had no price when it was read.

Event nights, by month

Months with published events in Florence: 4 of the 4 measured (events in all: 9); the highest night against comparable nights was 1 January 2027 (New Year's Day), +44%.

Each percentage compares that night's median with measured nights of the same kind (weekday or weekend) within a week either side. It describes the night; it does not say the event moved the price.

What was measured

Nights measured in Florence: 114 in 4 months, from 1 October 2026 to 22 January 2027; each with at least 30 places showing a price.

• Up to 208 places checked per night; a place with no price that night (sold out or closed) is counted but carries no price.
• Prices in EUR, as shown on the day each night was read, between 24 September 2026 and 25 October 2026.
• A month is listed once it has at least 15 measured nights; nights priced in another currency are left out.
• Asking prices seen while searching for one night: not prices paid, and not a forecast.