What are hotels, apartments and B&Bs in Florence asking per night in October 2026?
Compare your B&B, apartment or hotel rate with the whole town. Measured, not modelled.
Updated .
The full market in Florence asks €104 a night (median; the average is €123), from 295 places measured (198 hotels · 97 apartments & B&Bs), measured .
Hotels €104 · Apartments & B&Bs €107
The median asking price in Florence is €104 and the average is €124, from 208 places checked and measured .
Measured by Bed&Market (bedandmarket.com) from 208 places checked, read 25 October 2026 02:34 UTC.
What should I charge per night in Florence?
Comparable places in Florence ask €85–€134 a night; the middle is €104. The middle half of 295 places, measured .
That is the market's range, not a price for you: you set your rate.
| Your case | Places ask | Based on |
|---|---|---|
| B&B, guesthouse or apartment | €107 | 97 listings a night |
| Hotel | €104 | 198 places a night |
| Monday–Thursday night | €98 | 40 nights |
| Friday–Saturday night | €111 +13% | 21 nights |
| Capodanno, 1 January 2027 | €188 +32% | 196 offers |
What do B&Bs, guesthouses and apartments in Florence charge per night?
B&Bs, guesthouses and apartments in Florence ask €107 a night (median, 97 listings per night) — 3% more than hotels (€104, 198 properties).
| Type | Median per night | Middle half (p25–p75) | Listings per night |
|---|---|---|---|
| B&Bs, guesthouses & apartments (rentals) | €107 | €88–€132 | 97 |
| Hotels & hostels | €104 | €82–€133 | 198 |
| Whole market | €104 | €85–€134 | 295 |
Median asking price by stay date
- Typical price
- €104window median
- Half the market
- €82–€133p25–p75
- Prices available
- 199 / 20811 January 2027
- No price
- 9sold out or closed
Click a night on the chart to see its numbers. · middle price · half the city asks less · half of all places · 8 in 10 places
All nights as a table (71)
Prices from — 19 days ago. They may have moved since.
Scan Florence now →Events in the measured window
The percentage describes that night — its median against the other nights of the same kind (weekday or weekend) within a week either side. It is measured. We do not claim the event caused it; we give the date, the name and the source so it can be checked.
Rate shopping — 199 places in Florence and what each asks
Florence · night of 11 January 2027 · EUR · 2 adults · 1 night
A rate shop is the list of what competitors ask for one night. This one is measured, not modelled: 199 of 208 places returned a price for 11 January 2027, read on 25 October 2026.
| # | Place | Type | Location | Price | Vs median |
|---|---|---|---|---|---|
| 199 | The Hoxton, Florence | Hotel · 4★ | Historical Center | €671 | +490% |
| 198 | Hotel Santa Maria Novella | Hotel · 4★ | Historical Center | €424 | +273% |
| 197 | Hotel Degli Orafi | Hotel · 4★ | Historical Center | €342 | +200% |
| 196 | Hotel Garibaldi Blu | Hotel · 4★ | Historical Center | €333 | +193% |
| 195 | Dimora Palanca Boutique & SPA | Hotel · 5★ | Historical Center | €315 | +177% |
| 194 | Hotel Balestri | Hotel · 4★ | Historical Center | €304 | +167% |
| 193 | Hotel Roma | Hotel · 4★ | Historical Center | €299 | +163% |
| 192 | MH Florence Hotel & Spa | Hotel · 4★ | Historical Center | €298 | +162% |
| 191 | Palazzo Niccolini Al Duomo | Hotel · 5★ | Historical Center | €271 | +138% |
| 190 | Glance Hotel In Florence | Hotel · 4★ | Historical Center | €260 | +128% |
| 189 | Hotel Orto de' Medici | Hotel · 4★ | Historical Center | €259 | +128% |
| 188 | Villa Le Fontanelle | Hotel · 4★ | Campo di Marte | €249 | +119% |
| 187 | Wyndham Garden Florence | Hotel · 3★ | Historical Center | €242 | +112% |
| 186 | Milu Hotel | Hotel · 4★ | Historical Center | €236 | +107% |
| 185 | Hotel Burchianti | Hotel · 3★ | Historical Center | €233 | +105% |
| 184 | Ottantotto Firenze | Hotel · 5★ | Historical Center | €233 | +105% |
| 183 | Hotel Berchielli | Hotel · 4★ | Historical Center | €230 | +102% |
| 182 | Palazzo Guicciardini | Hotel · 4★ | Historical Center | €222 | +96% |
| 181 | Villa Royal | Hotel · 4★ | Historical Center | €222 | +95% |
| 180 | Hotel Calimala | Hotel · 4★ | Historical Center | €219 | +93% |
| 179 | Hotel Leonardo da Vinci | Hotel · 4★ | Historical Center | €217 | +91% |
| 178 | Hotel Alba Palace | Hotel · 3★ | Historical Center | €216 | +90% |
| 177 | Brunelleschi Hotel | Hotel · 4★ | Historical Center | €214 | +88% |
| 176 | La Fortezza Hotel | Hotel · 3★ | Historical Center | €203 | +79% |
| 175 | Hotel Argentina Curtatone | Hotel · 3★ | Historical Center | €191 | +68% |
| 174 | Grand Hotel Baglioni | Hotel · 4★ | Historical Center | €189 | +66% |
| 173 | Hotel La Scaletta | Hotel · 3★ | Historical Center | €189 | +66% |
| 172 | Casual Rinascimento Firenze | Hotel · 3★ | Historical Center | €187 | +65% |
| 171 | Hotel Galileo | Hotel · 3★ | Historical Center | €185 | +63% |
| 170 | Hotel Delle Nazioni | Hotel · 3★ | Historical Center | €184 | +61% |
| 169 | C-Hotels Ambasciatori | Hotel · 4★ | Historical Center | €183 | +61% |
| 168 | Hotel Pendini | Hotel · 3★ | Historical Center | €179 | +57% |
| 167 | Luxury B&B La Dimora Degli Angeli | Hotel · 4★ | Historical Center | €178 | +57% |
| 166 | Pink Wolf | Hotel · 4★ | Historical Center | €176 | +55% |
| 165 | Piazza Pitti Palace - Residenza d'Epoca | Hotel · 4★ | Historical Center | €176 | +55% |
| 164 | B&B Hotel Firenze Laurus al Duomo | Hotel · 4★ | Historical Center | €175 | +54% |
| 163 | Atelier delle Grazie | Hotel · 4★ | Historical Center | €174 | +53% |
| 162 | Mercure Firenze Centro Hotel | Hotel · 4★ | Historical Center | €174 | +53% |
| 161 | Hotel De La Ville | Hotel · 4★ | Historical Center | €169 | +49% |
| 160 | C-Hotels Club | Hotel · 4★ | Historical Center | €168 | +47% |
| 159 | Hotel Torre Guelfa Palazzo Acciaiuoli | Hotel · 4★ | Historical Center | €166 | +46% |
| 158 | Horto Convento | Hotel · 4★ | Historical Center | €164 | +44% |
| 157 | Hotel Maxim Axial | Hotel · 3★ | Historical Center | €160 | +40% |
| 156 | Strozzi Palace Hotel | Hotel · 4★ | Historical Center | €159 | +39% |
| 155 | Grand Hotel Cavour | Hotel · 4★ | Historical Center | €158 | +39% |
| 154 | Hotel Albani Firenze | Hotel · 4★ | Historical Center | €156 | +37% |
| 153 | Hotel Deco | Hotel · 3★ | Historical Center | €152 | +34% |
| 152 | Ruby Bea Hotel Florence | Hotel · 4★ | Campo di Marte | €152 | +34% |
| 151 | Starhotels Tuscany | Hotel · 4★ | Historical Center | €150 | +32% |
| 150 | Ostello Bello Firenze | Hotel · 3★ | Historical Center | €149 | +31% |
| 149 | Hotel Settefiori | Hotel · 3★ | Historical Center | €148 | +30% |
| 148 | The Market Urban Hotel | Hotel · 4★ | Historical Center | €146 | +28% |
| 147 | Rivoli Boutique Hotel | Hotel · 4★ | Historical Center | €144 | +27% |
| 146 | Globus Urban Hotel | Hotel · 4★ | Historical Center | €144 | +27% |
| 145 | Hotel Berna | Hotel · 2★ | Historical Center | €142 | +25% |
| 144 | Hotel Spagna | Hotel · 3★ | Historical Center | €141 | +24% |
| 143 | Hotel della Signoria | Hotel · 3★ | Historical Center | €140 | +23% |
| 142 | B&B Kingsman | Hotel · 4★ | Historical Center | €137 | +20% |
| 141 | Atelier Alinari Rooms | Hotel · 5★ | Historical Center | €136 | +19% |
| 140 | FH Grand Hotel Mediterraneo | Hotel · 4★ | Historical Center | €135 | +19% |
| 139 | Art Hotel Villa Agape - Place of Charme | Hotel · 4★ | Gavinana - Galluzzo | €135 | +18% |
| 138 | Grand Hotel Adriatico | Hotel · 4★ | Historical Center | €134 | +18% |
| 137 | La Fonderia Firenze | Hotel · 4★ | Historical Center | €133 | +17% |
| 136 | Palazzo Graziani | Hotel · 4★ | Historical Center | €132 | +16% |
| 135 | La Loggia del Porcellino | Hotel · 4★ | Historical Center | €132 | +16% |
| 134 | C-Hotels Diplomat | Hotel · 4★ | Historical Center | €132 | +16% |
| 133 | Hotel Kraft | Hotel · 4★ | Historical Center | €131 | +15% |
| 132 | Vivaldi luxury suites | Hotel · 4★ | Historical Center | €131 | +15% |
| 131 | Villa La Stella | Hotel · 3★ | Campo di Marte | €130 | +15% |
| 130 | Hotel Bellavista | Hotel · 2★ | Historical Center | €129 | +14% |
| 129 | C-Hotels Joy | Hotel · 4★ | Historical Center | €129 | +14% |
| 128 | COLUMBUS URBAN RESORT | Hotel · 5★ | Coverciano | €129 | +14% |
| 127 | Hotel Lorena | Hotel · 2★ | Historical Center | €129 | +13% |
| 126 | Hotel Adler Cavalieri | Hotel · 4★ | Historical Center | €127 | +12% |
| 125 | DoubleTree by Hilton Florence Metropole | Hotel · 4★ | Isolotto - Legnaia | €127 | +12% |
| 124 | Alfieri9 | Hotel · 3★ | Historical Center | €126 | +11% |
| 123 | Hotel Atlantic Palace | Hotel · 4★ | Historical Center | €126 | +11% |
| 122 | Florence Rooms Novella | Hotel · 3★ | Historical Center | €126 | +11% |
| 121 | Hotel Fiorita | Hotel · 3★ | Historical Center | €126 | +11% |
| 120 | Executive Hotel | Hotel · 4★ | Historical Center | €126 | +10% |
| 119 | Hotel City | Hotel · 3★ | Historical Center | €125 | +10% |
| 118 | Hotel Alinari | Hotel · 3★ | Historical Center | €124 | +9% |
| 117 | Parione Uno | Hotel · 4★ | Historical Center | €124 | +9% |
| 116 | Astrid Hotel | Hotel · 3★ | Historical Center | €124 | +9% |
| 115 | Residenza D'Epoca La Basilica | Hotel · 4★ | Historical Center | €122 | +8% |
| 114 | NilHotel Florence | Hotel · 4★ | Rifredi | €122 | +7% |
| 113 | Florence Dome Rooms | Hotel | Historical Center | €121 | +6% |
| 112 | La Vigna Dolce di Anna | Hotel · 3★ | Historical Center | €120 | +6% |
| 111 | Hotel David | Hotel · 3★ | Historical Center | €119 | +5% |
| 110 | iQ Hotel Firenze | Hotel · 4★ | Historical Center | €119 | +5% |
| 109 | Hotel Paris | Hotel · 3★ | Historical Center | €119 | +5% |
| 108 | Hotel Annabella Roof Terrace | Hotel · 3★ | Historical Center | €119 | +5% |
| 107 | The Social Hub Florence Lavagnini | Hotel · 4★ | Historical Center | €118 | +4% |
| 106 | Hotel Silla | Hotel · 3★ | Historical Center | €118 | +3% |
| 105 | Toscanelli Residenza d'Epoca | Hotel · 4★ | Historical Center | €117 | +2% |
| 104 | Hotel De Lanzi | Hotel · 3★ | Historical Center | €116 | +2% |
| 103 | Il Mercato Centrale | Hotel · 4★ | Historical Center | €116 | +2% |
| 102 | Novotel Firenze Nord Aeroporto | Hotel · 4★ | Rifredi | €115 | +1% |
| 101 | Relais Luce Florence | Hotel · 4★ | Historical Center | €115 | +1% |
| 100 | Grand Panama Hotel Firenze | Hotel · 3★ | Historical Center | €114 | +0% |
| 99 | Residenza la Scala | Hotel · 3★ | Historical Center | €113 | +0% |
| 98 | Soggiorno Battistero | Hotel · 4★ | Historical Center | €112 | -1% |
| 97 | Hotel Botticelli | Hotel · 3★ | Historical Center | €112 | -2% |
| 96 | Locanda Dei Guelfi | Hotel · 3★ | Historical Center | €111 | -2% |
| 95 | B&B Cimatori | Hotel | Historical Center | €110 | -3% |
| 94 | Hotel Boccaccio | Hotel · 3★ | Historical Center | €110 | -3% |
| 93 | Numa Florence Palazzo San Niccolo | Hotel · 4★ | Historical Center | €110 | -3% |
| 92 | Hotel Ginori Al Duomo | Hotel · 4★ | Historical Center | €110 | -4% |
| 91 | Residence Porta Al Prato | Hotel · 3★ | Isolotto - Legnaia | €109 | -4% |
| 90 | B&B Lorena Suites | Hotel · 4★ | Campo di Marte | €108 | -5% |
| 89 | B&B Hotel Firenze City Center | Hotel · 3★ | Historical Center | €108 | -5% |
| 88 | Solo Experience Hotel | Hotel · 4★ | Historical Center | €107 | -6% |
| 87 | Italiana Hotels Florence | Hotel · 4★ | Gavinana - Galluzzo | €107 | -6% |
| 86 | Hotel Nazionale | Hotel · 1★ | Historical Center | €106 | -7% |
| 85 | Hotel Grifone Firenze - Meetings & Spa | Hotel · 4★ | Coverciano | €106 | -7% |
| 84 | Garden Blue | Hotel · 3★ | Historical Center | €104 | -8% |
| 83 | Hotel Embassy | Hotel · 4★ | Historical Center | €104 | -9% |
| 82 | Hotel Ester | Hotel · 3★ | Historical Center | €104 | -9% |
| 81 | Hotel Bijou Roof Terrace | Hotel · 3★ | Historical Center | €104 | -9% |
| 80 | Alamanni21 | Guesthouse / B&B / apartment · 4★ | Historical Center | €103 | -9% |
| 79 | La Porta del Paradiso | Hotel · 4★ | Historical Center | €103 | -9% |
| 78 | Duomo - Camere matrimoniali con bagno privato | Hotel · 3★ | Historical Center | €103 | -9% |
| 77 | Hotel Hermes | Hotel · 2★ | Historical Center | €103 | -10% |
| 76 | Il Terrazzino sulla Cattedrale | Hotel · 4★ | Historical Center | €103 | -10% |
| 75 | Residenza d'Epoca Palazzo Salviati Quaratesi | Hotel · 4★ | Historical Center | €102 | -10% |
| 74 | Hotel Bigallo | Hotel · 3★ | Historical Center | €102 | -10% |
| 73 | Hotel Nuova Italia | Hotel · 2★ | Historical Center | €102 | -11% |
| 72 | Hotel Martelli | Hotel · 3★ | Historical Center | €99 | -13% |
| 71 | Hotel Angelica Florence | Hotel · 2★ | Historical Center | €99 | -13% |
| 70 | Hotel St. James | Hotel · 2★ | Historical Center | €98 | -14% |
| 69 | Magnifico Messere Bed and Breakfast | Hotel · 3★ | Historical Center | €98 | -14% |
| 68 | Diana Park Hotel | Hotel · 3★ | Campo di Marte | €97 | -15% |
| 67 | Hotel Brooklyn | Hotel · 2★ | Historical Center | €96 | -15% |
| 66 | Hotel Hermitage | Hotel · 3★ | Historical Center | €96 | -16% |
| 65 | B&B Hotel Firenze Novoli | Hotel · 3★ | Novoli | €96 | -16% |
| 64 | Apollo Guest House | Hotel · 4★ | Historical Center | €96 | -16% |
| 63 | B&B Stupido Hotel | Hotel · 4★ | Historical Center | €95 | -17% |
| 62 | Hotel Cosimo De Medici | Hotel · 3★ | Historical Center | €95 | -17% |
| 61 | Affittacamere Vanessa | Hotel · 3★ | Historical Center | €93 | -18% |
| 60 | Arcadia GuestHouse | Hotel · 3★ | Historical Center | €93 | -19% |
| 59 | Artemide Guest House | Hotel · 4★ | Historical Center | €93 | -19% |
| 58 | Hotel Machiavelli Palace | Hotel · 3★ | Historical Center | €92 | -19% |
| 57 | Burchiello b&b | Hotel · 3★ | Gavinana - Galluzzo | €92 | -19% |
| 56 | Apartments Puccini | Guesthouse / B&B / apartment · 2.5★ | Historical Center | €92 | -20% |
| 55 | B&B Hotel Firenze Nuovo Palazzo Di Giustizia | Hotel · 3★ | Novoli | €92 | -20% |
| 54 | Corte dell'Albero | Hotel · 4★ | Historical Center | €91 | -20% |
| 53 | IL Marzocco Boutique B&B | Hotel · 3★ | Historical Center | €91 | -20% |
| 52 | San Marco View | Guesthouse / B&B / apartment · 4★ | Historical Center | €90 | -21% |
| 51 | LC41 Suites | Guesthouse / B&B / apartment · 3.5★ | Historical Center | €87 | -23% |
| 50 | pontevecchio rooms | Hotel · 3★ | Historical Center | €87 | -24% |
| 49 | Hotel Bodoni | Hotel · 2★ | Historical Center | €87 | -24% |
| 48 | Hotel Palazzo Ognissanti | Hotel · 4★ | Historical Center | €86 | -24% |
| 47 | MADAMA GUEST HOUSE | Hotel · 4★ | Historical Center | €86 | -25% |
| 46 | Hotel Rex | Hotel · 3★ | Historical Center | €86 | -25% |
| 45 | Martelli 6 Suite & Apartments | Hotel · 4★ | Historical Center | €83 | -27% |
| 44 | Soggiorno dell Agnolo | Guesthouse / B&B / apartment · 3★ | Historical Center | €82 | -28% |
| 43 | The Social Hub Florence Belfiore | Hotel · 4★ | Historical Center | €81 | -29% |
| 42 | Hotel Arcadia | Hotel · 3★ | Historical Center | €80 | -29% |
| 41 | Cherubini 13 | Hotel · 3★ | Historical Center | €79 | -31% |
| 40 | Hotel Raffaello | Hotel · 4★ | Rifredi | €79 | -31% |
| 39 | Affittacamere Sunset House | Hotel · 3★ | Historical Center | €79 | -31% |
| 38 | FLORENCE MEDALI ROOMS | Hotel · 5★ | Historical Center | €77 | -32% |
| 37 | Auto Park Hotel | Hotel · 3★ | Novoli | €76 | -33% |
| 36 | Luxury Guest House | Hotel · 4★ | Historical Center | €76 | -33% |
| 35 | Hotel San Giorgio & Olimpic | Hotel · 3★ | Historical Center | €76 | -34% |
| 34 | Nice Residence | Hotel · 2★ | Historical Center | €75 | -34% |
| 33 | Firenze Rooms Cathedral | Hotel · 3★ | Historical Center | €74 | -35% |
| 32 | Ibis Firenze Nord Aeroporto | Hotel · 3★ | Rifredi | €73 | -36% |
| 31 | Firenze inn 21 Florence | Hotel · 2★ | Historical Center | €73 | -36% |
| 30 | Pier Capponi 17 Room & Suites | Hotel · 4★ | Campo di Marte | €73 | -36% |
| 29 | Romito 38 | Guesthouse / B&B / apartment · 4★ | Historical Center | €73 | -36% |
| 28 | Hotel Corolle | Hotel · 3★ | Rifredi | €72 | -37% |
| 27 | Hotel Kursaal & Ausonia Firenze | Hotel · 3★ | Historical Center | €71 | -37% |
| 26 | Guest House Bel Duomo | Hotel · 3★ | Historical Center | €71 | -38% |
| 25 | Hotel Veneto | Hotel · 3★ | Historical Center | €71 | -38% |
| 24 | La Corte Dei Principi - Residenza D'Epoca | Hotel | Historical Center | €70 | -38% |
| 23 | Palazzo Lombardo | Hotel · 3★ | Campo di Marte | €69 | -39% |
| 22 | Hostel Archi Rossi | Hotel · 3★ | Historical Center | €68 | -40% |
| 21 | Hotel Eden | Hotel · 3★ | Historical Center | €65 | -43% |
| 20 | Soggiorno la Coccinella | Hotel · 3★ | Historical Center | €64 | -44% |
| 19 | iH Hotels Firenze Residence Select Executive | Hotel · 4★ | Historical Center | €64 | -44% |
| 18 | Hotel Cantoria | Hotel · 3★ | Historical Center | €63 | -44% |
| 17 | Hotel Mirage | Hotel · 4★ | Isolotto - Legnaia | €63 | -45% |
| 16 | Florence 15min by Tram & Free Parking Space | Private room · 3.5★ | Isolotto - Legnaia | €62 | -45% |
| 15 | Bel Fiore 58 | Hotel · 4★ | Historical Center | €62 | -45% |
| 14 | Hotel Paganini | Hotel · 3★ | Historical Center | €60 | -47% |
| 13 | Palazzo dei Ciompi | Hotel · 4★ | Historical Center | €60 | -48% |
| 12 | Hotel Medici | Hotel · 2★ | Historical Center | €58 | -49% |
| 11 | a&o Hostel Firenze Campo di Marte | Hotel · 2★ | Campo di Marte | €57 | -50% |
| 10 | Plus Florence Hostel | Hotel · 3★ | Historical Center | €56 | -51% |
| 9 | Emerald Palace Hostel | Hotel · 3★ | Historical Center | €55 | -51% |
| 8 | PopArtment | Hotel · 4★ | Historical Center | €54 | -52% |
| 7 | Hotel Aline | Hotel · 1★ | Historical Center | €52 | -54% |
| 6 | Piccolo Hotel | Hotel · 2★ | Historical Center | €51 | -55% |
| 5 | hu Firenze Camping in Town | Guesthouse / B&B / apartment · 4★ | Coverciano | €44 | -62% |
| 4 | Casa Micol | Hotel · 3★ | Historical Center | €40 | -65% |
| 3 | B&B Leopoldo and APARTEMENTS | Hotel · 3★ | Campo di Marte | €38 | -66% |
| 2 | Adre Majestic View | Hotel · 3★ | Historical Center | €37 | -68% |
| 1 | Novella Italy | Guesthouse / B&B / apartment · 3.5★ | Historical Center | €37 | -68% |
How to read the table
Proof of measurement
Each row is one place on that night: name, type, district and asking price — exactly as measured. A place whose name we have not learned yet gets a dash, never an invented name. Source: public asking prices on hotel sites — hotels and listed rentals. Rental-only listings are not in this list.
Benchmark: what the numbers show
Florence · selected night: 11 January 2027
- Weekend vs weekdays
- +13% Friday and Saturday: €111
- Priciest night in the window
- €257 31 December 2026 · 190 available offers
- Availability that night
- 96% 199 of 208 places with a price
Monday–Thursday: €98
- Friday and Saturday: median €111. Monday to Thursday: €98. The difference is +13% — 21 and 40 measured nights.
- The priciest measured night in the window is 31 December 2026: a median of €257 across 190 offers.
- On the night of 15 January 2027, half the places sat between €84 and €132 — 198 offers out of 208 checked.
- Next event: San Nicola, 6 December 2026 — that night's median runs +21% against comparable nights around it.
Price distribution that night
Median €114
Which day of the week is priciest?
Each weekday's median across the window, against the whole window's median. Measured, not assumed.
| Day | Median | vs window median | |
|---|---|---|---|
| Saturday | €123 | +18% | |
| Friday | €108 | +4% | |
| Thursday | €103 | -1% | |
| Wednesday | €99 | -5% | |
| Sunday | €98 | -6% | |
| Monday | €98 | -6% | |
| Tuesday | €98 | -6% |
Availability, night by night
Places without a price are sold out or closed — counted, never estimated.
What you can do
- Type your base price under the selected night to see where it sits against the median.
- Check the pricey nights and the window's events.
- Change prices in your own extranet.
Statistics: Florence in numbers
Everything below was measured in the same 90-night window. Nothing is a forecast or an estimate.
Guest scores across the town
Average 8.7/10 across 927 places — 772 437 reviews in total. The hotel sites' scale and scores.
Your comp set by star rating — night of 15 January 2027
The median price of each category on that one night. A category with fewer than 3 prices is not printed.
Your comp set by district — night of 15 January 2027
The median price of priced places in each district that night. A district with fewer than 5 prices is not printed.
“Last room”, night by night
The percentage of priced places where the site shows one room left. The site's number — it can be marketing, which is why we say so.
How many offers fit under €100, night by night
The percentage of priced offers at or under one round ceiling — the whole window's median snapped to a round amount. Counted from the same nights that draw the curve above.
Most: 13 December 2026 — 135 of 198 offers at or under €100. Fewest: 31 December 2026 — 0 of 190.
Friday–Saturday nights in Florence run +13% against Monday–Thursday nights.
How these numbers were made
The prices visible while searching, not the prices rooms sold for.
One night, 2 adults, the same date and currency for every place.
Sold-out or closed places are counted separately and never drag the median down.
This town's months
More about Florence
Frequently asked questions from operators
What should I charge per night in Florence?
Comparable places in Florence ask €85–€134 a night; the middle is €104. The middle half of 295 places, measured 25 October 2026. That is the market's range, not a price for you: you set your rate.
What are properties in Florence asking per night?
The median asking price in Florence is €104 and the average is €124, from 208 places checked and measured 25 October 2026.
When is accommodation in Florence most expensive?
The priciest measured night in the window is 31 December 2026: the median asking price was €257, based on 190 available offers.
How much do events increase asking prices in Florence?
On the measured night of Capodanno, 1 January 2027, the median asking price was €188, based on 196 offers, and ran +32% against comparable nights.
What is the typical weekend premium in Florence?
The Friday–Saturday median asking price is €111, against €98 on Monday–Thursday: +13%.
How many properties were measured in Florence?
The window covers up to 208 checked properties per night across 71 measured nights.
Are these asking prices or completed bookings?
These are public asking prices visible while searching, not the prices of completed bookings.
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