Bed&MarketWhat should I charge per night in Florence?SCANNED 25 OCT 2026 · 208 PLACES
The median asking price in Florence is €104 and the average is €124, from 208 places checked and measured .
Somewhere else? See all markets
Comparable places in Florence ask €85–€134 a night; the middle is €104. The middle half of 295 places, measured .
That is the market's range, not a price for you: you set your rate.
| Your case | Places ask | Based on |
|---|---|---|
| B&B, guesthouse or apartment | €107 | 97 listings a night |
| Hotel | €104 | 198 places a night |
| Monday–Thursday night | €98 | 40 nights |
| Friday–Saturday night | €111 +13% | 21 nights |
| Capodanno, 1 January 2027 | €188 +32% | 196 offers |
How much more can I charge on weekends in Florence?
Friday–Saturday nights in Florence ask €111, against €98 Monday–Thursday: +13%.
What should I charge during Capodanno in Florence?
On 1 January 2027, the night of Capodanno, places in Florence asked €188: +32% against comparable nights, from 196 offers.
What should I charge for my B&B or apartment in Florence?
B&Bs, guesthouses and apartments in Florence ask €107 a night, against €104 for hotels, from 97 listings a night.
Is my nightly rate too high for Florence?
Above €134 a night you ask more than 3 in 4 of 295 places in Florence; under €85, less than 3 in 4. The middle half asks €85–€134.
What should a 4-star hotel charge per night in Florence?
On the night of 15 January 2027, places in Florence asked a median €118 at 4★ (96 places); €162 at 5★ (5 places); €93 at 3★ (78 places); €85 at 2★ (11 places).
Can I charge more with a high review score in Florence?
On the night of 15 January 2027, places in Florence with a guest score of 9 or more asked a median €119 a night (69 places): +64% against €73 for places scored under 8 (22 places).
Find my place →NIGHT BY NIGHT
When to charge more: median asking price by night
medianmiddle halfFri–Sat event public holiday
Refresh scan
CITYFlorence
DATESPick your nights
NOVEMBER 2026
MoTuWeThFrSaSu
DECEMBER 2026
MoTuWeThFrSaSu
€400€300€200€100€0
NEW YEAR'S DAYSANT'AMBROGIOSAN NICOLASAINT STEPHEN'S DAYIMMACULATE CONCEPTIONCHRISTMAS DAYEPIPHANY
median
middle half
€164Tu
29€195We
30€257Th
31€188Fr
1€174Sa
2€130Su
3€125Mo
4
New Year's Day1 DAY
Fri 1 Jan
That night €188Nearby €142+32%
€111Fr
4€137Sa
5€128Su
6€116Mo
7€91Tu
8€90We
9€90Th
10
Sant'Ambrogio1 DAY
Mon 7 Dec
That night €116Nearby €93+25%
€97Th
3€111Fr
4€137Sa
5€128Su
6€116Mo
7€91Tu
8€90We
9
San Nicola1 DAY
Sun 6 Dec
That night €128Nearby €105+21%
€95We
23€112Th
24€129Fr
25€142Sa
26€143Su
27€150Mo
28€164Tu
29
Saint Stephen's Day1 DAY
Sat 26 Dec
That night €142Nearby €143-1%
€137Sa
5€128Su
6€116Mo
7€91Tu
8€90We
9€90Th
10€101Fr
11
Immaculate Conception1 DAY
Tue 8 Dec
That night €91Nearby €94-4%
13 NOV1 DEC1 JAN22 JAN
SELECTED NIGHTFriday, 15 January 2027
PLACETYPESTARSAREAPRICEVS MEDIAN
Casa Howard a Unique Guest House in Florence4★€299+187%
Brunelleschi Hotel4★€283+172%
Ottantotto Firenze5★€243+133%
Wyndham Garden Florence3★€242+132%
Borghese Palace Art Hotel4★€238+129%
Arte' Boutique Hotel4★€236+126%
Notturno Fiorentino Rooms4★€222+114%
Hotel Adamas3★€201+93%
B&B Hotel Firenze Laurus al Duomo4★€195+87%
Le Stanze degli Amidei4★€194+86%
Hotel Degli Orafi4★€193+85%
The Social Hub Florence Belfiore4★€188+81%
Hotel Galileo3★€185+78%
Hotel De La Ville4★€184+77%
The Hoxton, Florence4★€175+68%
Mercure Firenze Centro Hotel4★€174+67%
Residence Hilda4★€170+63%
Hotel Calimala4★€169+62%
Hotel Roma4★€165+58%
Riva Lofts Florence5★€163+57%
Hotel David3★€162+56%
Alberghino B&B4★€162+56%
Villa Tortorelli5★€162+55%
Glance Hotel In Florence4★€161+55%
Hotel Indigo Florence By IHG4★€156+50%
Grand Hotel Cavour4★€153+47%
Martelli 6 Suite & Apartments4★€151+45%
Hotel Santa Maria Novella4★€150+44%
Leovinci Rooms3★€148+42%
LHP Hotel River5★€144+39%
Hotel Grifone Firenze - Meetings & Spa4★€144+39%
Hotel Palazzo dal Borgo4★€144+38%
Hotel Croce Di Malta4★€143+37%
Art Hotel Villa Agape - Place of Charme4★€142+37%
Hotel Accademia3★€142+36%
Hotel Kraft4★€141+35%
V-Rooms All'Angolo Del Duomo3★€141+35%
Globus Urban Hotel4★€140+34%
Hotel della Signoria3★€140+34%
Hotel Delle Nazioni3★€139+33%
Hotel Perseo3★€137+32%
Numa Florence Palazzo San Niccolo4★€136+31%
Hotel Berna2★€136+31%
Marco's Way 3★€136+30%
Hotel Lombardia3★€135+29%
B&B Old Florence Inn4★€134+29%
Forte16 View & SPA4★€134+29%
Sette Angeli Guest House4★€134+28%
The Market Urban Hotel4★€133+28%
Hotel Cellai4★€132+27%
Hotel Pendini3★€132+27%
Starhotels Tuscany4★€130+25%
II Guelfo Bianco3★€130+25%
iQ Hotel Firenze4★€129+24%
Palazzo Graziani4★€128+23%
La Fonderia Firenze4★€128+23%
Hotel L'Orologio4★€125+20%
Hotel Orto de' Medici4★€125+20%
DoubleTree by Hilton Florence Metropole4★€124+19%
Residenza D'Epoca La Basilica4★€122+18%
C-Hotels Joy4★€122+17%
FH Grand Hotel Mediterraneo4★€122+17%
Residenza la Scala3★€122+17%
Grand Hotel Baglioni4★€122+17%
Hotel Boccaccio3★€120+15%
Executive Hotel4★€119+14%
C-Hotels Club4★€119+14%
Alamanni214★€118+13%
La Porta del Paradiso4★€118+13%
Toscanelli Residenza d'Epoca4★€117+12%
Vivaldi luxury suites4★€116+11%
Hotel Garibaldi Blu4★€115+11%
Hotel Paris3★€115+10%
MH Florence Hotel & Spa4★€114+10%
Grand Hotel Adriatico4★€114+9%
Ostello Bello Firenze3★€113+9%
Strozzi Palace Hotel4★€113+8%
Soggiorno Battistero4★€113+8%
Hotel Fiorita3★€112+8%
Hotel Palazzo Vecchio3★€112+8%
Hotel Annabella Roof Terrace3★€111+7%
Florence Dome Rooms€111+7%
Hotel Silla3★€111+6%
Hotel Berchielli4★€110+6%
Hotel Argentina Curtatone3★€110+6%
Hotel Botticelli3★€110+5%
Duomo - Camere matrimoniali con bagno privato3★€109+5%
C-Hotels Ambasciatori4★€108+4%
B&B Lorena Suites4★€108+4%
The Social Hub Florence Lavagnini4★€108+4%
B&B Hotel Firenze City Center3★€108+3%
Italiana Hotels Florence4★€107+3%
Hotel Alinari3★€107+3%
Hotel Leonardo da Vinci4★€107+3%
Hotel Albani Firenze4★€106+2%
Hotel Torre Guelfa Palazzo Acciaiuoli4★€106+2%
Novotel Firenze Nord Aeroporto4★€105+1%
Hotel Balcony2★€105+1%
Garden Blue3★€104+0%
Hotel Ginori Al Duomo4★€104-1%
Hotel Bigallo3★€102-2%
Villa Olmi Firenze4★€102-2%
Diana Park Hotel3★€102-2%
Ruby Bea Hotel Florence4★€101-3%
B&B Cimatori€100-4%
Corte dell'Albero4★€100-4%
Hotel City3★€99-5%
Antica Dimora Sant'Anna3★€99-5%
Hotel De Lanzi3★€99-5%
San Marco View4★€99-5%
Atelier delle Grazie4★€98-5%
Le Ghiacciaie Bed and Breakfast3★€98-6%
Domus Uffizi4★€98-6%
Hotel Brooklyn2★€96-7%
Hotel Villani2★€96-7%
Hotel Hermitage3★€96-8%
Residenza Johanna I3★€96-8%
B&B Hotel Firenze Novoli3★€96-8%
LC41 Suites3.5★€95-9%
Home Boutique Santa Maria Novella3★€94-10%
Alfieri93★€93-10%
Affittacamere Vanessa3★€93-10%
Apollo Guest House4★€93-11%
C-Hotels Diplomat4★€93-11%
Hotel Mulino di Firenze4★€93-11%
Il Terrazzino sulla Cattedrale4★€93-11%
Hotel Art Atelier4★€92-11%
Hotel Arcadia3★€92-11%
Burchiello b&b3★€92-12%
Apartments Puccini2.5★€92-12%
Hotel Cosimo De Medici3★€91-13%
Hotel Ester3★€90-14%
Artemide Guest House4★€89-14%
Hotel Rosso234★€89-14%
Residence Porta Al Prato3★€89-14%
Hotel Masaccio1★€88-16%
Hotel Machiavelli Palace3★€87-16%
Hotel Palazzo Ognissanti4★€86-17%
Hotel Embassy4★€86-17%
Hotel Maxim Axial3★€86-17%
Cherubini 133★€86-18%
Bellevue House3★€86-18%
Hotel Bodoni2★€86-18%
Residenza Conte di Cavour and Rooftop4★€86-18%
Hotel Angelica Florence2★€85-18%
Hotel Rex3★€85-18%
Hotel Nuova Italia2★€84-19%
MADAMA GUEST HOUSE4★€84-19%
Villa La Stella3★€84-19%
FLORENCE MEDALI ROOMS 5★€84-20%
Hotel Kursaal & Ausonia Firenze3★€83-20%
B&B Hotel Firenze Nuovo Palazzo Di Giustizia3★€82-21%
Hotel Adler Cavalieri4★€82-21%
Solo Experience Hotel4★€82-22%
Uffizi Harmony4★€80-23%
La Fortezza Hotel3★€80-23%
Pier Capponi 17 Room & Suites4★€80-24%
Hotel Spagna3★€79-24%
Hotel Perlage Florence3★€79-24%
Guest House Bel Duomo3★€78-25%
Hotiday Firenze Vespucci3★€78-25%
Hotel Paganini3★€77-26%
Hostel Archi Rossi3★€77-26%
Hotel Deco3★€76-27%
Hotel San Giorgio & Olimpic3★€76-27%
Auto Park Hotel3★€74-29%
Luxury Guest House4★€74-29%
Hotel Atlantic Palace4★€74-29%
Firenze Rooms Cathedral3★€74-29%
Hotiday Firenze Novoli3★€73-30%
Romito 384★€73-30%
Hotel Corolle3★€72-31%
Palazzo Oliveto 3★€71-31%
Ibis Firenze Nord Aeroporto3★€71-32%
La Corte Dei Principi - Residenza D'Epoca€70-33%
Affittacamere Sunset House3★€70-33%
Palazzo Lombardo3★€69-34%
Casa Santo Nome di Gesu4★€69-34%
Hotel Eden3★€65-37%
Hotel Villa Gabriele D'Annunzio4★€65-37%
Hotel St. James2★€64-38%
Bel Fiore 584★€62-40%
a&o Hostel Firenze Campo di Marte2★€62-41%
Palazzo dei Ciompi4★€61-41%
Hotel Cantoria3★€61-42%
Piccolo Hotel2★€58-45%
Hotel Medici2★€57-45%
Hotel Mirage4★€56-46%
Emerald Palace Hostel3★€55-47%
Plus Florence Hostel3★€54-48%
PopArtment4★€54-48%
Hotel Veneto3★€53-49%
Hotel Aline1★€52-50%
hu Firenze Camping in Town4★€46-55%
Casa Micol3★€45-57%
Hotel Abaco1★€42-59%
B&B Leopoldo and APARTEMENTS3★€38-64%
Adre Majestic View3★€37-65%
EVENTS ON THE CURVE
IN THE APP
Scan today and see every price behind a night
1Scan the town, about two minutes
2Click a night, see who asks what
3Events marked on the curve
NUMBERS
Prices spread across the town89 of 198 places on Fri 15 Jan.
‹€50€50–€100€100–€150€150–€250›€250
Saturdays run 18% above the windowFri + Sat are +13% on Mon–Thu (€111 vs €98).
Sat€123+18%
Fri€108+4%
Thu€103-1%
Wed€99-5%
Tue€98-6%
Sun€98-6%
Mon€98-6%
STATISTICS
Florence numbers to set your rate
Prices by district
15 JANMEDIAN · PLACES
Historical Center€108169
Gavinana - Galluzzo€1025
Isolotto - Legnaia€895
Campo di Marte€849
Prices by star rating
15 JANMEDIAN · PLACES
5★€1625
4★€11896
3★€9378
2★€8511
1★€523
unrated€1003
Guest scores
8.7/10 · 927 places · 772 437 reviews
9–108–97–86–7‹6
The hotel sites' scale and scores. Point at a bar to read it above.
€104Median · 208 places€108Historical Center€84Campo di Marte€102Gavinana - Galluzzo€89Isolotto - Legnaia
WHAT BED&MARKET IS FOR
Know what Florence asks for a night
Bed&Market reads the public asking price of every hotel, apartment and B&B in Florence, night by night, so you can tell a fair price from an expensive one and see why.
Hosts & hotel ownersSee what places like yours ask each night, where your own price sits, and which events move the town.Start free
TravellersCheck whether a price is fair for that night, or whether the whole town is simply expensive then.Pick a night
Investors & analystsSeasons, weekends against weekdays, and every night's numbers as a spreadsheet.See the nights
Public asking prices on hotel sites and rentals for 1 night, 2 adults: 208 places checked, 198 priced, sold-out places counted apart. Read the full method
FAQ
Pricing questions from hosts
What should I charge per night in Florence?+
Comparable places in Florence ask €85–€134 a night; the middle is €104. The middle half of 295 places, measured 25 October 2026. That is the market's range, not a price for you: you set your rate.
How much more can I charge on weekends in Florence?+
Friday–Saturday nights in Florence ask €111, against €98 Monday–Thursday: +13%.
What should I charge during Capodanno in Florence?+
On 1 January 2027, the night of Capodanno, places in Florence asked €188: +32% against comparable nights, from 196 offers.
What should I charge for my B&B or apartment in Florence?+
B&Bs, guesthouses and apartments in Florence ask €107 a night, against €104 for hotels, from 97 listings a night.
Is my nightly rate too high for Florence?+
Above €134 a night you ask more than 3 in 4 of 295 places in Florence; under €85, less than 3 in 4. The middle half asks €85–€134.
What should a 4-star hotel charge per night in Florence?+
On the night of 15 January 2027, places in Florence asked a median €118 at 4★ (96 places); €162 at 5★ (5 places); €93 at 3★ (78 places); €85 at 2★ (11 places).
Can I charge more with a high review score in Florence?+
On the night of 15 January 2027, places in Florence with a guest score of 9 or more asked a median €119 a night (69 places): +64% against €73 for places scored under 8 (22 places).
What are properties in Florence asking per night?+
The median asking price in Florence is €104 and the average is €124, from 208 places checked and measured 25 October 2026.
When is accommodation in Florence most expensive?+
The priciest measured night in the window is 31 December 2026: the median asking price was €257, based on 190 available offers.
How many properties were measured in Florence?+
The window covers up to 208 checked properties per night across 71 measured nights.
Are these asking prices or completed bookings?+
These are public asking prices visible while searching, not the prices of completed bookings.