What should I charge per night in Santa Cruz (CA)?SCANNED 25 OCT 2026 · 73 PLACES

The median asking price in Santa Cruz (CA) is £110 and the average is £211, from 73 places checked and measured .

Prices shown in GBP, converted from USD, the currency we measured in. Somewhere else? See all markets (opens in a new tab)
What can I charge?
£442
£159
£110
£90
£70
See the cheapest night

Comparable places in Santa Cruz (CA) ask £99–£231 a night; the middle is £136. The middle half of 153 places, measured .

That is the market's range, not a price for you: you set your rate.

Your case Places ask Based on
B&B, guesthouse or apartment £165 94 listings a night
Hotel £110 60 places a night
Monday–Thursday night £104 40 nights
Friday–Saturday night £129 +24% 19 nights
New Year's Day, 1 January 2027 £144 +12% 49 offers

How much more can I charge on weekends in Santa Cruz (CA)?

Friday–Saturday nights in Santa Cruz (CA) ask $170, against $138 Monday–Thursday: +24%.

What should I charge during New Year's Day in Santa Cruz (CA)?

On 1 January 2027, the night of New Year's Day, places in Santa Cruz (CA) asked $190: +12% against comparable nights, from 49 offers.

What should I charge for my B&B or apartment in Santa Cruz (CA)?

B&Bs, guesthouses and apartments in Santa Cruz (CA) ask $218 a night, against $145 for hotels, from 94 listings a night.

Is my nightly rate too high for Santa Cruz (CA)?

Above $305 a night you ask more than 3 in 4 of 153 places in Santa Cruz (CA); under $131, less than 3 in 4. The middle half asks $131–$305.

What should a 3-star hotel charge per night in Santa Cruz (CA)?

On the night of 7 January 2027, places in Santa Cruz (CA) asked a median $145 at 3★ (15 places); $265 at 4★ (14 places); $128 at 2.5★ (9 places); $99 at 2★ (15 places).

Can I charge more with a high review score in Santa Cruz (CA)?

On the night of 7 January 2027, places in Santa Cruz (CA) with a guest score of 9 or more asked a median $250 a night (14 places): +112% against $118 for places scored under 8 (12 places).

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When to charge more: median asking price by night

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CITYSanta Cruz (CA)
CITY · SANTA CRUZ (CA)
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DATESPick your nights
Shown in GBP, converted from USD.
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NEW YEAR'S DAYTHANKSGIVING DAYMARTIN LUTHER KING JR. DAYCHRISTMAS DAY
15 NOV1 DEC1 JAN22 JAN
SELECTED NIGHTThursday, 7 January 2027
Median£110
Middle half£87–£189
Places priced61 / 65
Sold out or closed4
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Your priceThu 7 Jan
middle half £87–£189median £110
Places asking less than you
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Showing 61 of 61 places priced on Thu 7 Jan
PLACETYPESTARSAREAPRICEVS MEDIAN
Gorgeous Santa Cruz Villa - Modern Beachside Paradise with NEW Hot Tub & Fast Wi-FiRoom in a home5★Twin Lakes£2 028+1745%
Peaceful Treehouse with Ocean ViewRoom in a home4★Aptos£964+777%
Charming 5 BD Victorian House by Beach BoardwalkRoom in a home4.5★Santa Cruz City Center£934+749%
6BD Downtown House Walk to Beach BoardwalkRoom in a home4.5★Santa Cruz City Center£934+749%
Spruce Beach Cottage - Walk to beachRoom in a home4.5★Aptos£549+399%
Seabright BreezeRoom in a home4.5★Live Oak£467+325%
Casablanca Inn on The BeachHotel4★Santa Cruz City Center£442+302%
Drift Inn, LLCHotel2★Santa Cruz City Center£338+208%
Bay Front Inn - Downtown Santa CruzHotel2.5★Santa Cruz City Center£328+198%
Inn at Depot HillHotel4★Capitola£312+184%
La Bahia Hotel & SpaHotel5★Santa Cruz City Center£283+158%
Capitola Beach SuitesHotel4★Capitola£256+133%
Chaminade Resort & SpaHotel4★Live Oak£227+106%
The Midtown Cottage- w/ Private Entrance and ViewsRoom in a home4★Santa Cruz City Center£207+88%
West Cliff Inn, A Four Sisters InnHotel4★Santa Cruz City Center£200+82%
Sea & Sand InnHotel3★Santa Cruz City Center£189+72%
Bella Notte, a ZenStay HotelHotel4★Twin Lakes£183+66%
Capitola HotelHotel4★Capitola£162+48%
Dream Inn Santa CruzHotel4★Santa Cruz City Center£159+44%
Ocean Echo Inn & Beach CottagesHotel4★Twin Lakes£146+33%
Holiday Inn Express Hotel & Suites Santa Cruz By IHGHotel2.5★Santa Cruz City Center£134+22%
Harbor InnHotel2★Live Oak£128+16%
Hotel Paradox, Autograph CollectionHotel4★Santa Cruz City Center£125+14%
Fairfield by Marriott Inn & Suites Santa Cruz - CapitolaHotel2.5★Capitola£125+14%
Hampton Inn Santa CruzHotel3★Santa Cruz City Center£121+10%
Seaway InnHotel3★Santa Cruz City Center£121+10%
Hyatt Place Santa CruzHotel3★Santa Cruz City Center£118+7%
Courtyard by Marriott Santa CruzHotel3★Santa Cruz City Center£118+7%
The Inn at PasatiempoHotel3★Pasatiempo£112+2%
Best Western Plus Capitola By-the-Sea Inn & SuitesHotel3★Capitola£110+0%
Fairfield by Marriott Inn & Suites Santa CruzHotel3★Santa Cruz City Center£110+0%
Hilton Santa Cruz/Scotts ValleyHotel3★Scotts Valley£109-1%
Fern River ResortHotel2★Felton£106-3%
Marea Sol HotelHotel3★Santa Cruz City Center£104-5%
Best Western Plus All Suites InnHotel3★Santa Cruz City Center£103-7%
Hampton Inn Santa Cruz WestHotel3★Santa Cruz City Center£102-7%
Hotel SolaresHotel2.5★Santa Cruz City Center£101-8%
Edgewater Beach InnHotelSanta Cruz City Center£99-10%
Comfort Inn Santa Cruz NorthHotel2.5★Santa Cruz City Center£97-12%
Mission InnHotel3★Santa Cruz City Center£95-14%
Quality Inn & Suites Capitola By the SeaHotel2.5★Capitola£94-14%
Four Points by Sheraton Santa Cruz Scotts ValleyHotel3★Scotts Valley£94-15%
Quality Inn Santa Cruz Downtown AreaHotel2.5★Santa Cruz City Center£90-18%
Riverside Inn & SuitesHotel2★Santa Cruz City Center£89-19%
Sunny Cove MotelHotel3★Twin Lakes£87-21%
The Aqua Pacific HotelHotel4★Santa Cruz City Center£87-21%
Comfort Inn Beach/Boardwalk AreaHotel2.5★Santa Cruz City Center£86-22%
Rio Vista Inn & Suites Santa CruzHotel4★Santa Cruz City Center£83-24%
Aqua Breeze InnHotel2★Santa Cruz City Center£78-29%
Hitching Post Studios InnHotel2★Live Oak£78-29%
Carousel Beach InnHotel2★Santa Cruz City Center£77-30%
Ocean Pacific LodgeHotel2★Santa Cruz City Center£74-32%
SureStay by Best Western Santa CruzHotelSanta Cruz City Center£72-35%
Beachview InnHotel2★Santa Cruz City Center£71-35%
Islander Motel Santa Cruz CAHotel2★Santa Cruz City Center£70-37%
Torch Lite Inn at the Beach BoardwalkHotel2★Santa Cruz City Center£66-40%
Motel Santa Cruz Santa CruzHotel2★Santa Cruz City Center£64-41%
Continental InnHotel2★Santa Cruz City Center£64-42%
Seaside Inn & SuitesHotel2.5★Santa Cruz City Center£61-45%
Surf City Inn & SuitesHotel2★Santa Cruz City Center£59-46%
FIRESIDE INNHotel2★Santa Cruz City Center£53-52%
Santa Cruz (CA): median asking price per night, 15 November 2026 – 22 January 2027 · up to 73 properties per night · 2 adults · 1 night
NIGHTMEDIANMIDDLE HALFPRICED
£103£74–£16168
£100£71–£14465
£103£73–£16166
£102£75–£15965
£103£71–£15165
£125£94–£18561
£145£110–£21456
£102£76–£15362
£103£76–£13660
£104£75–£13760
£104£75–£16754
£112£85–£19647
£129£94–£21547
£134£97–£17651
£99£75–£15063
£100£76–£17963
£100£76–£18563
£104£77–£18064
£100£77–£17166
£123£91–£22359
£129£90–£18957
£104£77–£19366
£104£77–£16764
£103£77–£20164
£104£79–£18864
£103£71–£20166
£123£90–£20860
£125£96–£19658
£104£79–£19365
£103£78–£19463
£104£78–£18864
£104£77–£19164
£103£77–£18066
£124£91–£19758
£123£90–£17154
£100£77–£19364
£100£77–£19863
£98£77–£14660
£101£76–£14257
£104£84–£15953
£115£91–£14748
£129£97–£17150
£112£85–£18756
£112£85–£18758
£115£85–£18858
£112£86–£16357
£118£101–£17051
£144£108–£24049
£144£115–£22650
£112£86–£18761
£116£86–£18959
£110£90–£18959
£111£87–£18959
£110£87–£18961
£136£104–£22355
£141£108–£26054
£109£86–£18961
£109£87–£18959
£110£87–£18858
£112£87–£20459
£109£86–£18461
£141£101–£26554
£156£108–£27450
£112£90–£23959
£109£87–£16960
£112£87–£16460
£110£87–£17160
£104£87–£18961
£131£101–£22054
IN THE APP

Scan today and see every price behind a night

1Scan the town, about two minutes
2Click a night, see who asks what
3Events marked on the curve
NUMBERS
Prices spread across the town24 of 61 places on Thu 7 Jan.
0
24
18
7
12
‹£50£50–£100£100–£150£150–£250›£250
Saturdays run 22% above the windowFri + Sat are +24% on Mon–Thu (£129 vs £104).
Sat£134+22%
Fri£129+17%
Sun£104-5%
Tue£104-5%
Thu£104-5%
Mon£104-5%
Wed£104-5%
STATISTICS

Santa Cruz (CA) numbers to set your rate

Prices by district
7 JANMEDIAN · PLACES
Capitola£1626
Santa Cruz City Center£10141
Prices by star rating
7 JANMEDIAN · PLACES
4.5★£9344
4★£20014
3★£11015
2.5★£979
2★£7415
Guest scores
8.5/10 · 71 places · 24 089 reviews
20
34
13
4
0
9–108–97–86–7‹6
The hotel sites' scale and scores. Point at a bar to read it above.
£136Median · 73 places£101Santa Cruz City Center£162Capitola
WHAT BED&MARKET IS FOR

Know what Santa Cruz (CA) asks for a night

Bed&Market reads the public asking price of every hotel, apartment and B&B in Santa Cruz (CA), night by night, so you can tell a fair price from an expensive one and see why.

Hosts & hotel ownersSee what places like yours ask each night, where your own price sits, and which events move the town.Start free
TravellersCheck whether a price is fair for that night, or whether the whole town is simply expensive then.Pick a night
Investors & analystsSeasons, weekends against weekdays, and every night's numbers as a spreadsheet.See the nights

Public asking prices on hotel sites and rentals for 1 night, 2 adults: 65 places checked, 61 priced, sold-out places counted apart. Read the full method

FAQ

Pricing questions from hosts

What should I charge per night in Santa Cruz (CA)?+
Comparable places in Santa Cruz (CA) ask $131–$305 a night; the middle is $180. The middle half of 153 places, measured 25 October 2026. That is the market's range, not a price for you: you set your rate.
How much more can I charge on weekends in Santa Cruz (CA)?+
Friday–Saturday nights in Santa Cruz (CA) ask $170, against $138 Monday–Thursday: +24%.
What should I charge during New Year's Day in Santa Cruz (CA)?+
On 1 January 2027, the night of New Year's Day, places in Santa Cruz (CA) asked $190: +12% against comparable nights, from 49 offers.
What should I charge for my B&B or apartment in Santa Cruz (CA)?+
B&Bs, guesthouses and apartments in Santa Cruz (CA) ask $218 a night, against $145 for hotels, from 94 listings a night.
Is my nightly rate too high for Santa Cruz (CA)?+
Above $305 a night you ask more than 3 in 4 of 153 places in Santa Cruz (CA); under $131, less than 3 in 4. The middle half asks $131–$305.
What should a 3-star hotel charge per night in Santa Cruz (CA)?+
On the night of 7 January 2027, places in Santa Cruz (CA) asked a median $145 at 3★ (15 places); $265 at 4★ (14 places); $128 at 2.5★ (9 places); $99 at 2★ (15 places).
Can I charge more with a high review score in Santa Cruz (CA)?+
On the night of 7 January 2027, places in Santa Cruz (CA) with a guest score of 9 or more asked a median $250 a night (14 places): +112% against $118 for places scored under 8 (12 places).
What are properties in Santa Cruz (CA) asking per night?+
The median asking price in Santa Cruz (CA) is $145 and the average is $279, from 73 places checked and measured 25 October 2026.
When is accommodation in Santa Cruz (CA) most expensive?+
The priciest measured night in the window is 16 January 2027: the median asking price was $207, based on 50 available offers.
How many properties were measured in Santa Cruz (CA)?+
The window covers up to 73 checked properties per night across 69 measured nights.
Are these asking prices or completed bookings?+
These are public asking prices visible while searching, not the prices of completed bookings.