Bed&MarketWhat should I charge per night in Florence?SCANNED 25 OCT 2026 · 208 PLACES
The median asking price in Florence is 37 657 Ft and the average is 45 254 Ft, from 208 places checked and measured .
Prices shown in HUF, converted from EUR, the currency we measured in. Somewhere else? See all markets
Comparable places in Florence ask 30 853 Ft–48 636 Ft a night; the middle is 37 671 Ft. The middle half of 295 places, measured .
That is the market's range, not a price for you: you set your rate.
| Your case | Places ask | Based on |
|---|---|---|
| B&B, guesthouse or apartment | 39 119 Ft | 97 listings a night |
| Hotel | 37 657 Ft | 198 places a night |
| Monday–Thursday night | 35 928 Ft | 40 nights |
| Friday–Saturday night | 39 825 Ft +11% | 19 nights |
| Capodanno, 1 January 2027 | 68 605 Ft +32% | 196 offers |
How much more can I charge on weekends in Florence?
Friday–Saturday nights in Florence ask €109, against €98 Monday–Thursday: +11%.
What should I charge during Capodanno in Florence?
On 1 January 2027, the night of Capodanno, places in Florence asked €188: +32% against comparable nights, from 196 offers.
What should I charge for my B&B or apartment in Florence?
B&Bs, guesthouses and apartments in Florence ask €107 a night, against €103 for hotels, from 97 listings a night.
Is my nightly rate too high for Florence?
Above €133 a night you ask more than 3 in 4 of 295 places in Florence; under €84, less than 3 in 4. The middle half asks €84–€133.
What should a 4-star hotel charge per night in Florence?
On the night of 7 January 2027, places in Florence asked a median €114 at 4★ (96 places); €91 at 3★ (78 places); €96 at 2★ (11 places).
Can I charge more with a high review score in Florence?
On the night of 7 January 2027, places in Florence with a guest score of 9 or more asked a median €127 a night (71 places): +71% against €74 for places scored under 8 (24 places).
Find my place →NIGHT BY NIGHT
When to charge more: median asking price by night
medianmiddle halfFri–Sat event public holiday
Refresh scan
Shown in HUF, converted from EUR.
CITYFlorence
DATESPick your nights
NOVEMBER 2026
MoTuWeThFrSaSu
DECEMBER 2026
MoTuWeThFrSaSu
132670 Ft234776 Ft335383 Ft440615 Ft550201 Ft646746 Ft742541 Ft833131 Ft932915 Ft1032900 Ft1136900 Ft1238509 Ft1332016 Ft1434513 Ft1534008 Ft1633262 Ft1733416 Ft1835522 Ft1938929 Ft2034703 Ft2134794 Ft2234845 Ft2334809 Ft2441035 Ft2547027 Ft2651915 Ft2752295 Ft2854782 Ft2959980 Ft3071255 Ft3194084 Ft
200 000 Ft150 000 Ft100 000 Ft50 000 Ft0 Ft
NEW YEAR'S DAYSANT'AMBROGIOSAN NICOLASAINT STEPHEN'S DAYIMMACULATE CONCEPTIONCHRISTMAS DAYEPIPHANY
median
middle half
59 980 FtTu
2971 255 FtWe
3094 084 FtTh
3168 605 FtFr
163 614 FtSa
247 674 FtSu
345 583 FtMo
4
New Year's Day1 DAY
Fri 1 Jan
That night 68 605 FtNearby 51 915 Ft+32%
40 615 FtFr
450 201 FtSa
546 746 FtSu
642 541 FtMo
733 131 FtTu
832 915 FtWe
932 900 FtTh
10
Sant'Ambrogio1 DAY
Mon 7 Dec
That night 42 541 FtNearby 33 975 Ft+25%
35 383 FtTh
340 615 FtFr
450 201 FtSa
546 746 FtSu
642 541 FtMo
733 131 FtTu
832 915 FtWe
9
San Nicola1 DAY
Sun 6 Dec
That night 46 746 FtNearby 38 509 Ft+21%
34 809 FtWe
2341 035 FtTh
2447 027 FtFr
2551 915 FtSa
2652 295 FtSu
2754 782 FtMo
2859 980 FtTu
29
Saint Stephen's Day1 DAY
Sat 26 Dec
That night 51 915 FtNearby 52 295 Ft-1%
50 201 FtSa
546 746 FtSu
642 541 FtMo
733 131 FtTu
832 915 FtWe
932 900 FtTh
1036 900 FtFr
11
Immaculate Conception1 DAY
Tue 8 Dec
That night 33 131 FtNearby 34 513 Ft-4%
34 845 FtTu
2234 809 FtWe
2341 035 FtTh
2447 027 FtFr
2551 915 FtSa
2652 295 FtSu
2754 782 FtMo
28
Christmas Day1 DAY
Fri 25 Dec
That night 47 027 FtNearby 51 915 Ft-9%
47 674 FtSu
345 583 FtMo
442 556 FtTu
539 382 FtWe
637 657 FtTh
738 933 FtFr
839 825 FtSa
9
Epiphany1 DAY
Wed 6 Jan
That night 39 382 FtNearby 47 279 Ft-17%
15 NOV1 DEC1 JAN22 JAN
SELECTED NIGHTSunday, 20 December 2026
PLACETYPESTARSAREAPRICEVS MEDIAN
Hotel Duomo Firenze3★90 548 Ft+161%
Hotel Garibaldi Blu4★72 243 Ft+108%
Hotel Santa Maria Novella4★70 378 Ft+103%
Firenzesuite4★70 100 Ft+102%
Glance Hotel In Florence4★66 952 Ft+93%
Hotel Calimala4★65 508 Ft+89%
Hotel Delle Nazioni3★64 631 Ft+86%
Executive Hotel4★63 998 Ft+84%
Arte' Boutique Hotel4★61 373 Ft+77%
Ottantotto Firenze5★58 719 Ft+69%
Duomo - Camere matrimoniali con bagno privato3★58 496 Ft+69%
B&B Hotel Firenze Laurus al Duomo4★58 130 Ft+68%
Hotel Pendini3★57 823 Ft+67%
La Fonderia Firenze4★56 968 Ft+64%
Casa Santo Nome di Gesu4★54 452 Ft+57%
Hotel Roma4★54 138 Ft+56%
The Market Urban Hotel4★53 765 Ft+55%
Hotel Adamas3★53 743 Ft+55%
Notturno Fiorentino Rooms4★52 734 Ft+52%
Grand Hotel Cavour4★52 595 Ft+52%
Grand Hotel Baglioni4★52 197 Ft+50%
Riva Lofts Florence5★51 827 Ft+49%
Hotel Orto de' Medici4★51 736 Ft+49%
Globus Urban Hotel4★51 692 Ft+49%
Atelier delle Grazie4★50 599 Ft+46%
Wyndham Garden Florence3★50 361 Ft+45%
Hotel Settefiori3★50 288 Ft+45%
FH Grand Hotel Mediterraneo4★49 641 Ft+43%
Residence Hilda4★49 561 Ft+43%
Florence Dome Rooms49 301 Ft+42%
Hotel Accademia3★48 259 Ft+39%
II Guelfo Bianco3★47 433 Ft+37%
Hotel Bijou Roof Terrace3★47 151 Ft+36%
iQ Hotel Firenze4★47 140 Ft+36%
C-Hotels Joy4★46 406 Ft+34%
FIUME 20 - Residence4★45 791 Ft+32%
Hotel Annabella Roof Terrace3★45 576 Ft+31%
Residenza La Musa Amarcord4★45 415 Ft+31%
Hotel Berna2★45 411 Ft+31%
Hotel Indigo Florence By IHG4★44 969 Ft+30%
Strozzi Palace Hotel4★44 420 Ft+28%
MH Florence Hotel & Spa4★43 265 Ft+25%
Vivaldi luxury suites4★43 229 Ft+25%
Art Hotel Villa Agape - Place of Charme4★43 082 Ft+24%
Hotel Kraft4★42 658 Ft+23%
Borghese Palace Art Hotel4★42 614 Ft+23%
Hotel Hermitage3★42 366 Ft+22%
Residenza D'Epoca La Basilica4★41 744 Ft+20%
Grand Hotel Adriatico4★41 649 Ft+20%
Hotel Albani Firenze4★41 178 Ft+19%
C-Hotels Club4★41 101 Ft+18%
Numa Florence Palazzo San Niccolo4★40 947 Ft+18%
Hotel Berchielli4★40 786 Ft+18%
Le Stanze degli Amidei4★40 501 Ft+17%
Hotel Lombardia3★40 498 Ft+17%
B&B Hotel Firenze Novoli3★40 304 Ft+16%
Bed and Breakfast Locanda di Mosconi4★40 227 Ft+16%
Hotel della Signoria3★40 220 Ft+16%
San Marco View4★40 179 Ft+16%
Hotel David3★40 128 Ft+16%
Hotel Galileo3★40 114 Ft+16%
Alamanni214★39 426 Ft+14%
B&B Hotel Firenze City Center3★39 368 Ft+13%
Residenza d'Epoca Palazzo Salviati Quaratesi4★39 112 Ft+13%
Hotel Leonardo da Vinci4★39 083 Ft+13%
Forte16 View & SPA4★38 834 Ft+12%
Hotel Luxor Florence3★38 717 Ft+12%
Hotel Fiorita3★38 169 Ft+10%
Starhotels Tuscany4★38 037 Ft+10%
Il Terrazzino sulla Cattedrale4★37 507 Ft+8%
Solo Experience Hotel4★37 485 Ft+8%
AQA Palace4★37 478 Ft+8%
Bohemian Palace Florence3★37 291 Ft+7%
C-Hotels Ambasciatori4★37 269 Ft+7%
Hotel Palazzo dal Borgo4★37 196 Ft+7%
Hotel Adler Cavalieri4★37 178 Ft+7%
Residenza Conte di Cavour and Rooftop4★37 152 Ft+7%
Toscanelli Residenza d'Epoca4★37 002 Ft+7%
V-Rooms All'Angolo Del Duomo3★36 969 Ft+7%
N4U Guest House Florence4★36 860 Ft+6%
Emerald Palace Hostel3★36 692 Ft+6%
B&B Cimatori36 505 Ft+5%
B&B Lorena Suites4★36 469 Ft+5%
Relais Luce Florence4★36 253 Ft+4%
Hotel Rosso234★36 220 Ft+4%
Palazzo Graziani4★36 151 Ft+4%
Hotel De Lanzi3★36 136 Ft+4%
Villa Olmi Firenze4★35 993 Ft+4%
Hotel Torre Guelfa Palazzo Acciaiuoli4★35 935 Ft+4%
Hotel Angelica Florence2★35 690 Ft+3%
C-Hotels Diplomat4★35 653 Ft+3%
Diana Park Hotel3★35 218 Ft+1%
Hotel Martelli3★35 189 Ft+1%
Corte Guelfa35 068 Ft+1%
Il Gattopardo B&B4★35 028 Ft+1%
Hotel Botticelli3★34 831 Ft+0%
Cattaleya rooms 5★34 750 Ft+0%
Hotel Alinari3★34 747 Ft+0%
Luxury B&B La Dimora Degli Angeli4★34 703 Ft+0%
Hotel Cosimo De Medici3★34 542 Ft+0%
Hotel Paris3★33 811 Ft-3%
Hotel Boccaccio3★33 774 Ft-3%
Il Mercato Centrale4★33 708 Ft-3%
Hotel Balcony2★33 672 Ft-3%
Duomo View3★33 635 Ft-3%
Hotel Cantoria3★33 617 Ft-3%
Hotel Ginori Al Duomo4★33 368 Ft-4%
Hotel Villani2★33 251 Ft-4%
Residenza la Scala3★33 233 Ft-4%
Hotel City3★32 897 Ft-5%
Bellevue House3★32 893 Ft-5%
Home Boutique Santa Maria Novella3★32 886 Ft-5%
Hotel Art Atelier4★32 385 Ft-7%
Hotel Mulino di Firenze4★31 997 Ft-8%
Hotel Deco3★31 983 Ft-8%
Ostello Bello Firenze3★31 932 Ft-8%
Residenza Johanna I3★31 807 Ft-8%
Italiana Hotels Florence4★31 420 Ft-9%
Hotel Palazzo Ognissanti4★31 394 Ft-10%
I Quattro Poeti3★31 273 Ft-10%
Domus Uffizi4★31 153 Ft-10%
Hotel Bigallo3★31 113 Ft-10%
Hotel Maxim Axial3★31 025 Ft-11%
Hotel Perlage Florence3★30 710 Ft-12%
Hotel Embassy4★30 348 Ft-13%
Sette Angeli Guest House4★30 173 Ft-13%
Hotel Atlantic Palace4★30 089 Ft-13%
B&B Hotel Firenze Nuovo Palazzo Di Giustizia3★30 038 Ft-13%
Hotel Grifone Firenze - Meetings & Spa4★29 445 Ft-15%
Hotel Machiavelli Palace3★29 182 Ft-16%
Cosmopolitan Hotel4★29 105 Ft-16%
Hotel Rex3★29 062 Ft-16%
Corte dell'Albero4★28 890 Ft-17%
Martelli 6 Suite & Apartments4★28 626 Ft-18%
B & B Santa Maria Novella3★28 623 Ft-18%
Uffizi Harmony4★28 371 Ft-18%
Novella House4★28 290 Ft-18%
FLORENCE MEDALI ROOMS 5★28 177 Ft-19%
Apollo Guest House4★28 148 Ft-19%
Artemide Guest House4★27 881 Ft-20%
Hotel Nuova Italia2★27 680 Ft-20%
Hotel Arcadia3★27 541 Ft-21%
Ibis Firenze Nord Aeroporto3★27 420 Ft-21%
B&B My Way4★27 087 Ft-22%
Hotel Palazzo Vecchio3★27 036 Ft-22%
Residence Porta Al Prato3★26 791 Ft-23%
Hotel Ester3★26 433 Ft-24%
Hotel Corolle3★26 367 Ft-24%
Le Ghiacciaie Bed and Breakfast3★26 276 Ft-24%
Residenza Cecchi B&B Firenze4★26 254 Ft-24%
The Social Hub Florence Belfiore4★26 232 Ft-24%
Hotel Spagna3★26 082 Ft-25%
Antica Dimora Sant'Anna3★25 928 Ft-25%
Hotel San Gallo Palace4★25 848 Ft-26%
Hotel St. James2★25 804 Ft-26%
Hotel Brooklyn2★25 746 Ft-26%
La Corte Dei Principi - Residenza D'Epoca25 676 Ft-26%
Guest House Bel Duomo3★25 665 Ft-26%
Affittacamere Sunset House3★25 632 Ft-26%
Pier Capponi 17 Room & Suites4★25 530 Ft-26%
Luxury Guest House4★25 530 Ft-26%
Auto Park Hotel3★25 512 Ft-26%
Cherubini 133★25 453 Ft-27%
Hotel San Giorgio & Olimpic3★25 420 Ft-27%
Bel Fiore 584★25 307 Ft-27%
PopArtment4★25 230 Ft-27%
Romito 384★25 175 Ft-27%
The Social Hub Florence Lavagnini4★24 927 Ft-28%
Palazzo Lombardo3★24 927 Ft-28%
iH Hotels Firenze Residence Select Executive4★24 521 Ft-29%
Foresteria Valdese di Firenze3★24 122 Ft-30%
Arcadia GuestHouse3★23 859 Ft-31%
Hotel Villa Gabriele D'Annunzio4★23 833 Ft-31%
Hotel Medici2★23 764 Ft-32%
Garden Blue3★23 347 Ft-33%
Plus Florence Hostel3★23 333 Ft-33%
B&B Residenza San Gallo 794★23 080 Ft-33%
Maison Bianca B&B3★22 620 Ft-35%
Hotel Eden3★22 495 Ft-35%
La Fortezza Hotel3★22 101 Ft-36%
Soggiorno La Cupola Guesthouse3★22 038 Ft-36%
Hotel Mirage4★21 848 Ft-37%
Hotel Kursaal & Ausonia Firenze3★21 698 Ft-37%
a&o Hostel Firenze Campo di Marte2★21 132 Ft-39%
Hotel Bavaria1★20 485 Ft-41%
MADAMA GUEST HOUSE4★20 283 Ft-42%
Palazzo Oliveto 3★20 119 Ft-42%
Palazzo dei Ciompi4★19 454 Ft-44%
Hotel Masaccio1★19 311 Ft-44%
Hotel Paganini3★18 269 Ft-47%
B&B Leopoldo and APARTEMENTS3★18 079 Ft-48%
Piccolo Hotel2★17 381 Ft-50%
Hotel Aline1★17 253 Ft-50%
hu Firenze Camping in Town4★17 052 Ft-51%
Hotel Veneto3★15 710 Ft-55%
Casa Micol3★13 377 Ft-61%
Novella Italy3.5★12 650 Ft-64%
Adre Majestic View3★11 908 Ft-66%
EVENTS ON THE CURVE
IN THE APP
Scan today and see every price behind a night
1Scan the town, about two minutes
2Click a night, see who asks what
3Events marked on the curve
NUMBERS
Most of the town asks 30 000 Ft–50 000 Ft101 of 198 places on Sun 20 Dec.
‹15 000 Ft15 000 Ft–30 000 Ft30 000 Ft–50 000 Ft50 000 Ft–80 000 Ft›80 000 Ft
Saturdays run 13% above the windowFri + Sat are +11% on Mon–Thu (39 825 Ft vs 35 928 Ft).
Sat42 545 Ft+13%
Fri39 463 Ft+5%
Thu37 657 Ft+0%
Wed36 015 Ft-4%
Tue35 734 Ft-5%
Sun35 730 Ft-5%
Mon35 646 Ft-5%
STATISTICS
Florence numbers to set your rate
Prices by district
20 DECMEDIAN · PLACES
Historical Center38 538 Ft171
Gavinana - Galluzzo35 993 Ft5
Campo di Marte31 836 Ft9
Prices by star rating
20 DECMEDIAN · PLACES
5★45 126 Ft3
4★41 678 Ft96
3★33 284 Ft78
2★35 160 Ft11
1★37 657 Ft4
unrated40 242 Ft4
Guest scores
8.7/10 · 927 places · 772 437 reviews
9–108–97–86–7‹6
The hotel sites' scale and scores. Point at a bar to read it above.
37 671 FtMedian · 208 places38 538 FtHistorical Center31 836 FtCampo di Marte35 993 FtGavinana - Galluzzo
WHAT BED&MARKET IS FOR
Know what Florence asks for a night
Bed&Market reads the public asking price of every hotel, apartment and B&B in Florence, night by night, so you can tell a fair price from an expensive one and see why.
Hosts & hotel ownersSee what places like yours ask each night, where your own price sits, and which events move the town.Start free
TravellersCheck whether a price is fair for that night, or whether the whole town is simply expensive then.Pick a night
Investors & analystsSeasons, weekends against weekdays, and every night's numbers as a spreadsheet.See the nights
Public asking prices on hotel sites and rentals for 1 night, 2 adults: 208 places checked, 198 priced, sold-out places counted apart. Read the full method
FAQ
Pricing questions from hosts
What should I charge per night in Florence?+
Comparable places in Florence ask €84–€133 a night; the middle is €103. The middle half of 295 places, measured 25 October 2026. That is the market's range, not a price for you: you set your rate.
How much more can I charge on weekends in Florence?+
Friday–Saturday nights in Florence ask €109, against €98 Monday–Thursday: +11%.
What should I charge during Capodanno in Florence?+
On 1 January 2027, the night of Capodanno, places in Florence asked €188: +32% against comparable nights, from 196 offers.
What should I charge for my B&B or apartment in Florence?+
B&Bs, guesthouses and apartments in Florence ask €107 a night, against €103 for hotels, from 97 listings a night.
Is my nightly rate too high for Florence?+
Above €133 a night you ask more than 3 in 4 of 295 places in Florence; under €84, less than 3 in 4. The middle half asks €84–€133.
What should a 4-star hotel charge per night in Florence?+
On the night of 7 January 2027, places in Florence asked a median €114 at 4★ (96 places); €91 at 3★ (78 places); €96 at 2★ (11 places).
Can I charge more with a high review score in Florence?+
On the night of 7 January 2027, places in Florence with a guest score of 9 or more asked a median €127 a night (71 places): +71% against €74 for places scored under 8 (24 places).
What are properties in Florence asking per night?+
The median asking price in Florence is €103 and the average is €124, from 208 places checked and measured 25 October 2026.
When is accommodation in Florence most expensive?+
The priciest measured night in the window is 31 December 2026: the median asking price was €257, based on 190 available offers.
How many properties were measured in Florence?+
The window covers up to 208 checked properties per night across 69 measured nights.
Are these asking prices or completed bookings?+
These are public asking prices visible while searching, not the prices of completed bookings.