Bed&MarketWhat should I charge per night in Florence?SCANNED 25 OCT 2026 · 208 PLACES
The median asking price in Florence is A$168 and the average is A$202, from 208 places checked and measured .
Prices shown in AUD, converted from EUR, the currency we measured in. Somewhere else? See all markets
Comparable places in Florence ask A$137–A$217 a night; the middle is A$168. The middle half of 295 places, measured .
That is the market's range, not a price for you: you set your rate.
| Your case | Places ask | Based on |
|---|---|---|
| B&B, guesthouse or apartment | A$174 | 97 listings a night |
| Hotel | A$168 | 198 places a night |
| Monday–Thursday night | A$160 | 40 nights |
| Friday–Saturday night | A$177 +11% | 19 nights |
| Capodanno, 1 January 2027 | A$306 +32% | 196 offers |
How much more can I charge on weekends in Florence?
Friday–Saturday nights in Florence ask €109, against €98 Monday–Thursday: +11%.
What should I charge during Capodanno in Florence?
On 1 January 2027, the night of Capodanno, places in Florence asked €188: +32% against comparable nights, from 196 offers.
What should I charge for my B&B or apartment in Florence?
B&Bs, guesthouses and apartments in Florence ask €107 a night, against €103 for hotels, from 97 listings a night.
Is my nightly rate too high for Florence?
Above €133 a night you ask more than 3 in 4 of 295 places in Florence; under €84, less than 3 in 4. The middle half asks €84–€133.
What should a 4-star hotel charge per night in Florence?
On the night of 7 January 2027, places in Florence asked a median €114 at 4★ (96 places); €91 at 3★ (78 places); €96 at 2★ (11 places).
Can I charge more with a high review score in Florence?
On the night of 7 January 2027, places in Florence with a guest score of 9 or more asked a median €127 a night (71 places): +71% against €74 for places scored under 8 (24 places).
Find my place →NIGHT BY NIGHT
When to charge more: median asking price by night
medianmiddle halfFri–Sat event public holiday
Refresh scan
Shown in AUD, converted from EUR.
CITYFlorence
DATESPick your nights
NOVEMBER 2026
MoTuWeThFrSaSu
DECEMBER 2026
MoTuWeThFrSaSu
A$600A$450A$300A$150A$0
NEW YEAR'S DAYSANT'AMBROGIOSAN NICOLASAINT STEPHEN'S DAYIMMACULATE CONCEPTIONCHRISTMAS DAYEPIPHANY
median
middle half
A$267Tu
29A$317We
30A$419Th
31A$306Fr
1A$283Sa
2A$212Su
3A$203Mo
4
New Year's Day1 DAY
Fri 1 Jan
That night A$306Nearby A$231+32%
A$181Fr
4A$224Sa
5A$208Su
6A$190Mo
7A$148Tu
8A$147We
9A$147Th
10
Sant'Ambrogio1 DAY
Mon 7 Dec
That night A$190Nearby A$151+25%
A$158Th
3A$181Fr
4A$224Sa
5A$208Su
6A$190Mo
7A$148Tu
8A$147We
9
San Nicola1 DAY
Sun 6 Dec
That night A$208Nearby A$172+21%
A$155We
23A$183Th
24A$210Fr
25A$231Sa
26A$233Su
27A$244Mo
28A$267Tu
29
Saint Stephen's Day1 DAY
Sat 26 Dec
That night A$231Nearby A$233-1%
A$224Sa
5A$208Su
6A$190Mo
7A$148Tu
8A$147We
9A$147Th
10A$164Fr
11
Immaculate Conception1 DAY
Tue 8 Dec
That night A$148Nearby A$154-4%
15 NOV1 DEC1 JAN22 JAN
SELECTED NIGHTSunday, 20 December 2026
PLACETYPESTARSAREAPRICEVS MEDIAN
Hotel Duomo Firenze3★A$403+161%
Hotel Garibaldi Blu4★A$322+108%
Hotel Santa Maria Novella4★A$314+103%
Firenzesuite4★A$312+102%
Glance Hotel In Florence4★A$298+93%
Hotel Calimala4★A$292+89%
Hotel Delle Nazioni3★A$288+86%
Executive Hotel4★A$285+84%
Arte' Boutique Hotel4★A$273+77%
Ottantotto Firenze5★A$262+69%
Duomo - Camere matrimoniali con bagno privato3★A$261+69%
B&B Hotel Firenze Laurus al Duomo4★A$259+68%
Hotel Pendini3★A$258+67%
La Fonderia Firenze4★A$254+64%
Casa Santo Nome di Gesu4★A$243+57%
Hotel Roma4★A$241+56%
The Market Urban Hotel4★A$240+55%
Hotel Adamas3★A$239+55%
Notturno Fiorentino Rooms4★A$235+52%
Grand Hotel Cavour4★A$234+52%
Grand Hotel Baglioni4★A$233+50%
Riva Lofts Florence5★A$231+49%
Hotel Orto de' Medici4★A$230+49%
Globus Urban Hotel4★A$230+49%
Atelier delle Grazie4★A$225+46%
Wyndham Garden Florence3★A$224+45%
Hotel Settefiori3★A$224+45%
FH Grand Hotel Mediterraneo4★A$221+43%
Residence Hilda4★A$221+43%
Florence Dome RoomsA$220+42%
Hotel Accademia3★A$215+39%
II Guelfo Bianco3★A$211+37%
Hotel Bijou Roof Terrace3★A$210+36%
iQ Hotel Firenze4★A$210+36%
C-Hotels Joy4★A$207+34%
FIUME 20 - Residence4★A$204+32%
Hotel Annabella Roof Terrace3★A$203+31%
Residenza La Musa Amarcord4★A$202+31%
Hotel Berna2★A$202+31%
Hotel Indigo Florence By IHG4★A$200+30%
Strozzi Palace Hotel4★A$198+28%
MH Florence Hotel & Spa4★A$193+25%
Vivaldi luxury suites4★A$193+25%
Art Hotel Villa Agape - Place of Charme4★A$192+24%
Hotel Kraft4★A$190+23%
Borghese Palace Art Hotel4★A$190+23%
Hotel Hermitage3★A$189+22%
Residenza D'Epoca La Basilica4★A$186+20%
Grand Hotel Adriatico4★A$186+20%
Hotel Albani Firenze4★A$183+19%
C-Hotels Club4★A$183+18%
Numa Florence Palazzo San Niccolo4★A$182+18%
Hotel Berchielli4★A$182+18%
Le Stanze degli Amidei4★A$180+17%
Hotel Lombardia3★A$180+17%
B&B Hotel Firenze Novoli3★A$180+16%
Bed and Breakfast Locanda di Mosconi4★A$179+16%
Hotel della Signoria3★A$179+16%
San Marco View4★A$179+16%
Hotel David3★A$179+16%
Hotel Galileo3★A$179+16%
Alamanni214★A$176+14%
B&B Hotel Firenze City Center3★A$175+13%
Residenza d'Epoca Palazzo Salviati Quaratesi4★A$174+13%
Hotel Leonardo da Vinci4★A$174+13%
Forte16 View & SPA4★A$173+12%
Hotel Luxor Florence3★A$172+12%
Hotel Fiorita3★A$170+10%
Starhotels Tuscany4★A$169+10%
Il Terrazzino sulla Cattedrale4★A$167+8%
Solo Experience Hotel4★A$167+8%
AQA Palace4★A$167+8%
Bohemian Palace Florence3★A$166+7%
C-Hotels Ambasciatori4★A$166+7%
Hotel Palazzo dal Borgo4★A$166+7%
Hotel Adler Cavalieri4★A$166+7%
Residenza Conte di Cavour and Rooftop4★A$166+7%
Toscanelli Residenza d'Epoca4★A$165+7%
V-Rooms All'Angolo Del Duomo3★A$165+7%
N4U Guest House Florence4★A$164+6%
Emerald Palace Hostel3★A$163+6%
B&B CimatoriA$163+5%
B&B Lorena Suites4★A$162+5%
Relais Luce Florence4★A$162+4%
Hotel Rosso234★A$161+4%
Palazzo Graziani4★A$161+4%
Hotel De Lanzi3★A$161+4%
Villa Olmi Firenze4★A$160+4%
Hotel Torre Guelfa Palazzo Acciaiuoli4★A$160+4%
Hotel Angelica Florence2★A$159+3%
C-Hotels Diplomat4★A$159+3%
Diana Park Hotel3★A$157+1%
Hotel Martelli3★A$157+1%
Corte GuelfaA$156+1%
Il Gattopardo B&B4★A$156+1%
Hotel Botticelli3★A$155+0%
Cattaleya rooms 5★A$155+0%
Hotel Alinari3★A$155+0%
Luxury B&B La Dimora Degli Angeli4★A$155+0%
Hotel Cosimo De Medici3★A$154+0%
Hotel Paris3★A$151-3%
Hotel Boccaccio3★A$150-3%
Il Mercato Centrale4★A$150-3%
Hotel Balcony2★A$150-3%
Duomo View3★A$150-3%
Hotel Cantoria3★A$150-3%
Hotel Ginori Al Duomo4★A$149-4%
Hotel Villani2★A$148-4%
Residenza la Scala3★A$148-4%
Hotel City3★A$147-5%
Bellevue House3★A$147-5%
Home Boutique Santa Maria Novella3★A$147-5%
Hotel Art Atelier4★A$144-7%
Hotel Mulino di Firenze4★A$143-8%
Hotel Deco3★A$142-8%
Ostello Bello Firenze3★A$142-8%
Residenza Johanna I3★A$142-8%
Italiana Hotels Florence4★A$140-9%
Hotel Palazzo Ognissanti4★A$140-10%
I Quattro Poeti3★A$139-10%
Domus Uffizi4★A$139-10%
Hotel Bigallo3★A$139-10%
Hotel Maxim Axial3★A$138-11%
Hotel Perlage Florence3★A$137-12%
Hotel Embassy4★A$135-13%
Sette Angeli Guest House4★A$134-13%
Hotel Atlantic Palace4★A$134-13%
B&B Hotel Firenze Nuovo Palazzo Di Giustizia3★A$134-13%
Hotel Grifone Firenze - Meetings & Spa4★A$131-15%
Hotel Machiavelli Palace3★A$130-16%
Cosmopolitan Hotel4★A$130-16%
Hotel Rex3★A$129-16%
Corte dell'Albero4★A$129-17%
Martelli 6 Suite & Apartments4★A$128-18%
B & B Santa Maria Novella3★A$128-18%
Uffizi Harmony4★A$126-18%
Novella House4★A$126-18%
FLORENCE MEDALI ROOMS 5★A$126-19%
Apollo Guest House4★A$125-19%
Artemide Guest House4★A$124-20%
Hotel Nuova Italia2★A$123-20%
Hotel Arcadia3★A$123-21%
Ibis Firenze Nord Aeroporto3★A$122-21%
B&B My Way4★A$121-22%
Hotel Palazzo Vecchio3★A$120-22%
Residence Porta Al Prato3★A$119-23%
Hotel Ester3★A$118-24%
Hotel Corolle3★A$117-24%
Le Ghiacciaie Bed and Breakfast3★A$117-24%
Residenza Cecchi B&B Firenze4★A$117-24%
The Social Hub Florence Belfiore4★A$117-24%
Hotel Spagna3★A$116-25%
Antica Dimora Sant'Anna3★A$116-25%
Hotel San Gallo Palace4★A$115-26%
Hotel St. James2★A$115-26%
Hotel Brooklyn2★A$115-26%
La Corte Dei Principi - Residenza D'EpocaA$114-26%
Guest House Bel Duomo3★A$114-26%
Affittacamere Sunset House3★A$114-26%
Pier Capponi 17 Room & Suites4★A$114-26%
Luxury Guest House4★A$114-26%
Auto Park Hotel3★A$114-26%
Cherubini 133★A$113-27%
Hotel San Giorgio & Olimpic3★A$113-27%
Bel Fiore 584★A$113-27%
PopArtment4★A$112-27%
Romito 384★A$112-27%
The Social Hub Florence Lavagnini4★A$111-28%
Palazzo Lombardo3★A$111-28%
iH Hotels Firenze Residence Select Executive4★A$109-29%
Foresteria Valdese di Firenze3★A$107-30%
Arcadia GuestHouse3★A$106-31%
Hotel Villa Gabriele D'Annunzio4★A$106-31%
Hotel Medici2★A$106-32%
Garden Blue3★A$104-33%
Plus Florence Hostel3★A$104-33%
B&B Residenza San Gallo 794★A$103-33%
Maison Bianca B&B3★A$101-35%
Hotel Eden3★A$100-35%
La Fortezza Hotel3★A$98-36%
Soggiorno La Cupola Guesthouse3★A$98-36%
Hotel Mirage4★A$97-37%
Hotel Kursaal & Ausonia Firenze3★A$97-37%
a&o Hostel Firenze Campo di Marte2★A$94-39%
Hotel Bavaria1★A$91-41%
MADAMA GUEST HOUSE4★A$90-42%
Palazzo Oliveto 3★A$90-42%
Palazzo dei Ciompi4★A$87-44%
Hotel Masaccio1★A$86-44%
Hotel Paganini3★A$81-47%
B&B Leopoldo and APARTEMENTS3★A$81-48%
Piccolo Hotel2★A$77-50%
Hotel Aline1★A$77-50%
hu Firenze Camping in Town4★A$76-51%
Hotel Veneto3★A$70-55%
Casa Micol3★A$60-61%
Novella Italy3.5★A$56-64%
Adre Majestic View3★A$53-66%
EVENTS ON THE CURVE
IN THE APP
Scan today and see every price behind a night
1Scan the town, about two minutes
2Click a night, see who asks what
3Events marked on the curve
NUMBERS
Prices spread across the town90 of 198 places on Sun 20 Dec.
‹A$80A$80–A$150A$150–A$250A$250–A$400›A$400
Saturdays run 13% above the windowFri + Sat are +11% on Mon–Thu (A$177 vs A$160).
SatA$190+13%
FriA$176+5%
ThuA$168+0%
WedA$160-4%
TueA$159-5%
SunA$159-5%
MonA$159-5%
STATISTICS
Florence numbers to set your rate
Prices by district
20 DECMEDIAN · PLACES
Historical CenterA$172171
Gavinana - GalluzzoA$1605
Campo di MarteA$1429
Prices by star rating
20 DECMEDIAN · PLACES
5★A$2013
4★A$18696
3★A$14878
2★A$15711
1★A$1684
unratedA$1794
Guest scores
8.7/10 · 927 places · 772 437 reviews
9–108–97–86–7‹6
The hotel sites' scale and scores. Point at a bar to read it above.
A$168Median · 208 placesA$172Historical CenterA$142Campo di MarteA$160Gavinana - Galluzzo
WHAT BED&MARKET IS FOR
Know what Florence asks for a night
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Hosts & hotel ownersSee what places like yours ask each night, where your own price sits, and which events move the town.Start free
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Investors & analystsSeasons, weekends against weekdays, and every night's numbers as a spreadsheet.See the nights
Public asking prices on hotel sites and rentals for 1 night, 2 adults: 208 places checked, 198 priced, sold-out places counted apart. Read the full method
FAQ
Pricing questions from hosts
What should I charge per night in Florence?+
Comparable places in Florence ask €84–€133 a night; the middle is €103. The middle half of 295 places, measured 25 October 2026. That is the market's range, not a price for you: you set your rate.
How much more can I charge on weekends in Florence?+
Friday–Saturday nights in Florence ask €109, against €98 Monday–Thursday: +11%.
What should I charge during Capodanno in Florence?+
On 1 January 2027, the night of Capodanno, places in Florence asked €188: +32% against comparable nights, from 196 offers.
What should I charge for my B&B or apartment in Florence?+
B&Bs, guesthouses and apartments in Florence ask €107 a night, against €103 for hotels, from 97 listings a night.
Is my nightly rate too high for Florence?+
Above €133 a night you ask more than 3 in 4 of 295 places in Florence; under €84, less than 3 in 4. The middle half asks €84–€133.
What should a 4-star hotel charge per night in Florence?+
On the night of 7 January 2027, places in Florence asked a median €114 at 4★ (96 places); €91 at 3★ (78 places); €96 at 2★ (11 places).
Can I charge more with a high review score in Florence?+
On the night of 7 January 2027, places in Florence with a guest score of 9 or more asked a median €127 a night (71 places): +71% against €74 for places scored under 8 (24 places).
What are properties in Florence asking per night?+
The median asking price in Florence is €103 and the average is €124, from 208 places checked and measured 25 October 2026.
When is accommodation in Florence most expensive?+
The priciest measured night in the window is 31 December 2026: the median asking price was €257, based on 190 available offers.
How many properties were measured in Florence?+
The window covers up to 208 checked properties per night across 69 measured nights.
Are these asking prices or completed bookings?+
These are public asking prices visible while searching, not the prices of completed bookings.