What should I charge per night in Florence?SCANNED 25 OCT 2026 · 208 PLACES

The median asking price in Florence is 2 516 Kč and the average is 3 023 Kč, from 208 places checked and measured .

Prices shown in CZK, converted from EUR, the currency we measured in. Somewhere else? See all markets (opens in a new tab)
What can I charge?
3 487 Kč
2 681 Kč
2 318 Kč
1 880 Kč
1 511 Kč
See the cheapest night

Comparable places in Florence ask 2 061 Kč–3 249 Kč a night; the middle is 2 517 Kč. The middle half of 295 places, measured .

That is the market's range, not a price for you: you set your rate.

Your case Places ask Based on
B&B, guesthouse or apartment 2 613 Kč 97 listings a night
Hotel 2 516 Kč 198 places a night
Monday–Thursday night 2 400 Kč 40 nights
Friday–Saturday night 2 661 Kč +11% 19 nights
Capodanno, 1 January 2027 4 583 Kč +32% 196 offers

How much more can I charge on weekends in Florence?

Friday–Saturday nights in Florence ask €109, against €98 Monday–Thursday: +11%.

What should I charge during Capodanno in Florence?

On 1 January 2027, the night of Capodanno, places in Florence asked €188: +32% against comparable nights, from 196 offers.

What should I charge for my B&B or apartment in Florence?

B&Bs, guesthouses and apartments in Florence ask €107 a night, against €103 for hotels, from 97 listings a night.

Is my nightly rate too high for Florence?

Above €133 a night you ask more than 3 in 4 of 295 places in Florence; under €84, less than 3 in 4. The middle half asks €84–€133.

What should a 4-star hotel charge per night in Florence?

On the night of 7 January 2027, places in Florence asked a median €114 at 4★ (96 places); €91 at 3★ (78 places); €96 at 2★ (11 places).

Can I charge more with a high review score in Florence?

On the night of 7 January 2027, places in Florence with a guest score of 9 or more asked a median €127 a night (71 places): +71% against €74 for places scored under 8 (24 places).

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NIGHT BY NIGHT

When to charge more: median asking price by night

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CITYFlorence
CITY · FLORENCE
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DATESPick your nights
Shown in CZK, converted from EUR.
10 000 Kč7 500 Kč5 000 Kč2 500 Kč0 Kč
NEW YEAR'S DAYSANT'AMBROGIOSAN NICOLASAINT STEPHEN'S DAYIMMACULATE CONCEPTIONCHRISTMAS DAYEPIPHANY
15 NOV1 DEC1 JAN22 JAN
SELECTED NIGHTSunday, 20 December 2026
Median2 318 Kč
Middle half1 755 Kč–2 751 Kč
Places priced198 / 208
Sold out or closed10
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Your priceSun 20 Dec
middle half 1 755 Kč–2 751 Kčmedian 2 318 Kč
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Showing 198 of 198 places priced on Sun 20 Dec
PLACETYPESTARSAREAPRICEVS MEDIAN
Hotel Duomo FirenzeHotel3★Historical Center6 049 Kč+161%
Hotel Garibaldi BluHotel4★Historical Center4 826 Kč+108%
Hotel Santa Maria NovellaHotel4★Historical Center4 702 Kč+103%
FirenzesuiteHotel4★Historical Center4 683 Kč+102%
Glance Hotel In FlorenceHotel4★Historical Center4 473 Kč+93%
Hotel CalimalaHotel4★Historical Center4 376 Kč+89%
Hotel Delle NazioniHotel3★Historical Center4 318 Kč+86%
Executive HotelHotel4★Historical Center4 275 Kč+84%
Arte' Boutique HotelHotel4★Historical Center4 100 Kč+77%
Ottantotto FirenzeHotel5★Historical Center3 923 Kč+69%
Duomo - Camere matrimoniali con bagno privatoHotel3★Historical Center3 908 Kč+69%
B&B Hotel Firenze Laurus al DuomoHotel4★Historical Center3 883 Kč+68%
Hotel PendiniHotel3★Historical Center3 863 Kč+67%
La Fonderia FirenzeHotel4★Historical Center3 806 Kč+64%
Casa Santo Nome di GesuHotel4★Historical Center3 638 Kč+57%
Hotel RomaHotel4★Historical Center3 617 Kč+56%
The Market Urban HotelHotel4★Historical Center3 592 Kč+55%
Hotel AdamasHotel3★Historical Center3 590 Kč+55%
Notturno Fiorentino RoomsHotel4★Historical Center3 523 Kč+52%
Grand Hotel CavourHotel4★Historical Center3 514 Kč+52%
Grand Hotel BaglioniHotel4★Historical Center3 487 Kč+50%
Riva Lofts FlorenceHotel5★Isolotto - Legnaia3 462 Kč+49%
Hotel Orto de' MediciHotel4★Historical Center3 456 Kč+49%
Globus Urban HotelHotel4★Historical Center3 453 Kč+49%
Atelier delle GrazieHotel4★Historical Center3 380 Kč+46%
Wyndham Garden FlorenceHotel3★Historical Center3 364 Kč+45%
Hotel SettefioriHotel3★Historical Center3 360 Kč+45%
FH Grand Hotel MediterraneoHotel4★Historical Center3 316 Kč+43%
Residence HildaHotel4★Historical Center3 311 Kč+43%
Florence Dome RoomsHotelHistorical Center3 294 Kč+42%
Hotel AccademiaHotel3★Historical Center3 224 Kč+39%
II Guelfo BiancoHotel3★Historical Center3 169 Kč+37%
Hotel Bijou Roof TerraceHotel3★Historical Center3 150 Kč+36%
iQ Hotel FirenzeHotel4★Historical Center3 149 Kč+36%
C-Hotels JoyHotel4★Historical Center3 100 Kč+34%
FIUME 20 - ResidenceHotel4★Historical Center3 059 Kč+32%
Hotel Annabella Roof TerraceHotel3★Historical Center3 045 Kč+31%
Residenza La Musa AmarcordHotel4★Historical Center3 034 Kč+31%
Hotel BernaHotel2★Historical Center3 034 Kč+31%
Hotel Indigo Florence By IHGHotel4★Historical Center3 004 Kč+30%
Strozzi Palace HotelHotel4★Historical Center2 968 Kč+28%
MH Florence Hotel & SpaHotel4★Historical Center2 890 Kč+25%
Vivaldi luxury suitesHotel4★Historical Center2 888 Kč+25%
Art Hotel Villa Agape - Place of CharmeHotel4★Gavinana - Galluzzo2 878 Kč+24%
Hotel KraftHotel4★Historical Center2 850 Kč+23%
Borghese Palace Art HotelHotel4★Historical Center2 847 Kč+23%
Hotel HermitageHotel3★Historical Center2 830 Kč+22%
Residenza D'Epoca La BasilicaHotel4★Historical Center2 789 Kč+20%
Grand Hotel AdriaticoHotel4★Historical Center2 782 Kč+20%
Hotel Albani FirenzeHotel4★Historical Center2 751 Kč+19%
C-Hotels ClubHotel4★Historical Center2 746 Kč+18%
Numa Florence Palazzo San NiccoloHotel4★Historical Center2 735 Kč+18%
Hotel BerchielliHotel4★Historical Center2 725 Kč+18%
Le Stanze degli AmideiHotel4★Historical Center2 706 Kč+17%
Hotel LombardiaHotel3★Historical Center2 705 Kč+17%
B&B Hotel Firenze NovoliHotel3★Novoli2 693 Kč+16%
Bed and Breakfast Locanda di MosconiHotel4★Historical Center2 687 Kč+16%
Hotel della SignoriaHotel3★Historical Center2 687 Kč+16%
San Marco ViewHome or guesthouse4★Historical Center2 684 Kč+16%
Hotel DavidHotel3★Historical Center2 681 Kč+16%
Hotel GalileoHotel3★Historical Center2 680 Kč+16%
Alamanni21Home or guesthouse4★Historical Center2 634 Kč+14%
B&B Hotel Firenze City CenterHotel3★Historical Center2 630 Kč+13%
Residenza d'Epoca Palazzo Salviati QuaratesiHotel4★Historical Center2 613 Kč+13%
Hotel Leonardo da VinciHotel4★Historical Center2 611 Kč+13%
Forte16 View & SPAHotel4★Historical Center2 594 Kč+12%
Hotel Luxor FlorenceHotel3★Historical Center2 587 Kč+12%
Hotel FioritaHotel3★Historical Center2 550 Kč+10%
Starhotels TuscanyHotel4★Historical Center2 541 Kč+10%
Il Terrazzino sulla CattedraleHotel4★Historical Center2 506 Kč+8%
Solo Experience HotelHotel4★Historical Center2 504 Kč+8%
AQA PalaceHotel4★Historical Center2 504 Kč+8%
Bohemian Palace FlorenceHotel3★Historical Center2 491 Kč+7%
C-Hotels AmbasciatoriHotel4★Historical Center2 490 Kč+7%
Hotel Palazzo dal BorgoHotel4★Historical Center2 485 Kč+7%
Hotel Adler CavalieriHotel4★Historical Center2 484 Kč+7%
Residenza Conte di Cavour and RooftopHotel4★Historical Center2 482 Kč+7%
Toscanelli Residenza d'EpocaHotel4★Historical Center2 472 Kč+7%
V-Rooms All'Angolo Del DuomoHotel3★Historical Center2 470 Kč+7%
N4U Guest House FlorenceHotel4★Historical Center2 462 Kč+6%
Emerald Palace HostelHotel3★Historical Center2 451 Kč+6%
B&B CimatoriHotelHistorical Center2 439 Kč+5%
B&B Lorena SuitesHotel4★Campo di Marte2 436 Kč+5%
Relais Luce FlorenceHotel4★Historical Center2 422 Kč+4%
Hotel Rosso23Hotel4★Historical Center2 420 Kč+4%
Palazzo GrazianiHotel4★Historical Center2 415 Kč+4%
Hotel De LanziHotel3★Historical Center2 414 Kč+4%
Villa Olmi FirenzeHotel4★Gavinana - Galluzzo2 405 Kč+4%
Hotel Torre Guelfa Palazzo AcciaiuoliHotel4★Historical Center2 401 Kč+4%
Hotel Angelica FlorenceHotel2★Historical Center2 384 Kč+3%
C-Hotels DiplomatHotel4★Historical Center2 382 Kč+3%
Diana Park HotelHotel3★Campo di Marte2 353 Kč+1%
Hotel MartelliHotel3★Historical Center2 351 Kč+1%
Corte GuelfaHotelHistorical Center2 343 Kč+1%
Il Gattopardo B&BHotel4★Historical Center2 340 Kč+1%
Hotel BotticelliHotel3★Historical Center2 327 Kč+0%
Cattaleya rooms Hotel5★Historical Center2 322 Kč+0%
Hotel AlinariHotel3★Historical Center2 321 Kč+0%
Luxury B&B La Dimora Degli AngeliHotel4★Historical Center2 318 Kč+0%
Hotel Cosimo De MediciHotel3★Historical Center2 308 Kč+0%
Hotel ParisHotel3★Historical Center2 259 Kč-3%
Hotel BoccaccioHotel3★Historical Center2 256 Kč-3%
Il Mercato CentraleHotel4★Historical Center2 252 Kč-3%
Hotel BalconyHotel2★Historical Center2 249 Kč-3%
Duomo ViewHotel3★Historical Center2 247 Kč-3%
Hotel CantoriaHotel3★Historical Center2 246 Kč-3%
Hotel Ginori Al DuomoHotel4★Historical Center2 229 Kč-4%
Hotel VillaniHotel2★Historical Center2 221 Kč-4%
Residenza la ScalaHotel3★Historical Center2 220 Kč-4%
Hotel CityHotel3★Historical Center2 198 Kč-5%
Bellevue HouseHotel3★Historical Center2 197 Kč-5%
Home Boutique Santa Maria NovellaHotel3★Historical Center2 197 Kč-5%
Hotel Art AtelierHotel4★Historical Center2 163 Kč-7%
Hotel Mulino di FirenzeHotel4★Gavinana - Galluzzo2 138 Kč-8%
Hotel DecoHotel3★Historical Center2 137 Kč-8%
Ostello Bello FirenzeHotel3★Historical Center2 133 Kč-8%
Residenza Johanna IHotel3★Historical Center2 125 Kč-8%
Italiana Hotels FlorenceHotel4★Gavinana - Galluzzo2 099 Kč-9%
Hotel Palazzo OgnissantiHotel4★Historical Center2 097 Kč-10%
I Quattro PoetiHotel3★Historical Center2 089 Kč-10%
Domus UffiziHotel4★Historical Center2 081 Kč-10%
Hotel BigalloHotel3★Historical Center2 078 Kč-10%
Hotel Maxim AxialHotel3★Historical Center2 073 Kč-11%
Hotel Perlage FlorenceHotel3★Isolotto - Legnaia2 052 Kč-12%
Hotel EmbassyHotel4★Historical Center2 027 Kč-13%
Sette Angeli Guest HouseHotel4★Historical Center2 016 Kč-13%
Hotel Atlantic PalaceHotel4★Historical Center2 010 Kč-13%
B&B Hotel Firenze Nuovo Palazzo Di GiustiziaHotel3★Novoli2 007 Kč-13%
Hotel Grifone Firenze - Meetings & SpaHotel4★Coverciano1 967 Kč-15%
Hotel Machiavelli PalaceHotel3★Historical Center1 950 Kč-16%
Cosmopolitan HotelHotel4★Historical Center1 944 Kč-16%
Hotel RexHotel3★Historical Center1 941 Kč-16%
Corte dell'AlberoHotel4★Historical Center1 930 Kč-17%
Martelli 6 Suite & ApartmentsHotel4★Historical Center1 912 Kč-18%
B & B Santa Maria NovellaHotel3★Historical Center1 912 Kč-18%
Uffizi HarmonyHotel4★Historical Center1 895 Kč-18%
Novella HouseHotel4★Historical Center1 890 Kč-18%
FLORENCE MEDALI ROOMS Hotel5★Historical Center1 882 Kč-19%
Apollo Guest HouseHotel4★Historical Center1 880 Kč-19%
Artemide Guest HouseHotel4★Historical Center1 863 Kč-20%
Hotel Nuova ItaliaHotel2★Historical Center1 849 Kč-20%
Hotel ArcadiaHotel3★Historical Center1 840 Kč-21%
Ibis Firenze Nord AeroportoHotel3★Rifredi1 832 Kč-21%
B&B My WayHotel4★Historical Center1 810 Kč-22%
Hotel Palazzo VecchioHotel3★Historical Center1 806 Kč-22%
Residence Porta Al PratoHotel3★Isolotto - Legnaia1 790 Kč-23%
Hotel EsterHotel3★Historical Center1 766 Kč-24%
Hotel CorolleHotel3★Rifredi1 761 Kč-24%
Le Ghiacciaie Bed and BreakfastHotel3★Historical Center1 755 Kč-24%
Residenza Cecchi B&B FirenzeHotel4★Gavinana - Galluzzo1 754 Kč-24%
The Social Hub Florence BelfioreHotel4★Historical Center1 752 Kč-24%
Hotel SpagnaHotel3★Historical Center1 742 Kč-25%
Antica Dimora Sant'AnnaHotel3★Historical Center1 732 Kč-25%
Hotel San Gallo PalaceHotel4★Campo di Marte1 727 Kč-26%
Hotel St. JamesHotel2★Historical Center1 724 Kč-26%
Hotel BrooklynHotel2★Historical Center1 720 Kč-26%
La Corte Dei Principi - Residenza D'EpocaHotelHistorical Center1 715 Kč-26%
Guest House Bel DuomoHotel3★Historical Center1 715 Kč-26%
Affittacamere Sunset HouseHotel3★Historical Center1 712 Kč-26%
Pier Capponi 17 Room & SuitesHotel4★Campo di Marte1 706 Kč-26%
Luxury Guest HouseHotel4★Historical Center1 706 Kč-26%
Auto Park HotelHotel3★Novoli1 704 Kč-26%
Cherubini 13Hotel3★Historical Center1 700 Kč-27%
Hotel San Giorgio & OlimpicHotel3★Historical Center1 698 Kč-27%
Bel Fiore 58Hotel4★Historical Center1 691 Kč-27%
PopArtmentHotel4★Historical Center1 686 Kč-27%
Romito 38Home or guesthouse4★Historical Center1 682 Kč-27%
The Social Hub Florence LavagniniHotel4★Historical Center1 665 Kč-28%
Palazzo LombardoHotel3★Campo di Marte1 665 Kč-28%
iH Hotels Firenze Residence Select ExecutiveHotel4★Historical Center1 638 Kč-29%
Foresteria Valdese di FirenzeHotel3★Historical Center1 611 Kč-30%
Arcadia GuestHouseHotel3★Historical Center1 594 Kč-31%
Hotel Villa Gabriele D'AnnunzioHotel4★Coverciano1 592 Kč-31%
Hotel MediciHotel2★Historical Center1 588 Kč-32%
Garden BlueHotel3★Historical Center1 560 Kč-33%
Plus Florence HostelHotel3★Historical Center1 559 Kč-33%
B&B Residenza San Gallo 79Hotel4★Historical Center1 542 Kč-33%
Maison Bianca B&BHotel3★Historical Center1 511 Kč-35%
Hotel EdenHotel3★Historical Center1 503 Kč-35%
La Fortezza HotelHotel3★Historical Center1 476 Kč-36%
Soggiorno La Cupola GuesthouseHotel3★Historical Center1 472 Kč-36%
Hotel MirageHotel4★Isolotto - Legnaia1 460 Kč-37%
Hotel Kursaal & Ausonia FirenzeHotel3★Historical Center1 450 Kč-37%
a&o Hostel Firenze Campo di MarteHotel2★Campo di Marte1 412 Kč-39%
Hotel BavariaHotel1★Historical Center1 368 Kč-41%
MADAMA GUEST HOUSEHotel4★Historical Center1 355 Kč-42%
Palazzo Oliveto Hotel3★Historical Center1 344 Kč-42%
Palazzo dei CiompiHotel4★Historical Center1 300 Kč-44%
Hotel MasaccioHotel1★Campo di Marte1 290 Kč-44%
Hotel PaganiniHotel3★Historical Center1 220 Kč-47%
B&B Leopoldo and APARTEMENTSHotel3★Campo di Marte1 208 Kč-48%
Piccolo HotelHotel2★Historical Center1 161 Kč-50%
Hotel AlineHotel1★Historical Center1 153 Kč-50%
hu Firenze Camping in TownHome or guesthouse4★Coverciano1 139 Kč-51%
Hotel VenetoHotel3★Historical Center1 049 Kč-55%
Casa MicolHotel3★Historical Center894 Kč-61%
Novella ItalyHome or guesthouse3.5★Historical Center845 Kč-64%
Adre Majestic ViewHotel3★Historical Center795 Kč-66%
Florence: median asking price per night, 15 November 2026 – 22 January 2027 · up to 208 properties per night · 2 adults · 1 night
NIGHTMEDIANMIDDLE HALFPRICED
2 199 Kč1 738 Kč–2 700 Kč198
2 289 Kč1 836 Kč–2 944 Kč199
2 386 Kč1 856 Kč–3 100 Kč199
2 406 Kč1 794 Kč–3 029 Kč199
2 358 Kč1 835 Kč–3 250 Kč199
2 636 Kč2 029 Kč–3 271 Kč198
2 842 Kč2 272 Kč–3 570 Kč198
2 244 Kč1 795 Kč–2 799 Kč199
2 250 Kč1 764 Kč–2 913 Kč199
2 387 Kč1 837 Kč–2 916 Kč199
2 400 Kč1 837 Kč–3 085 Kč199
2 437 Kč1 882 Kč–3 117 Kč198
2 836 Kč2 183 Kč–3 751 Kč197
3 981 Kč3 157 Kč–4 837 Kč197
2 465 Kč1 953 Kč–3 060 Kč199
2 270 Kč1 767 Kč–2 752 Kč199
2 183 Kč1 803 Kč–2 731 Kč199
2 323 Kč1 838 Kč–3 059 Kč199
2 364 Kč1 889 Kč–3 343 Kč199
2 713 Kč2 049 Kč–3 607 Kč198
3 354 Kč2 678 Kč–4 651 Kč198
3 123 Kč2 528 Kč–3 790 Kč197
2 842 Kč2 294 Kč–3 554 Kč196
2 213 Kč1 809 Kč–2 899 Kč197
2 199 Kč1 773 Kč–2 727 Kč199
2 198 Kč1 758 Kč–2 744 Kč198
2 465 Kč1 960 Kč–3 151 Kč198
2 573 Kč2 021 Kč–3 207 Kč198
2 139 Kč1 763 Kč–2 703 Kč198
2 306 Kč1 821 Kč–2 890 Kč199
2 272 Kč1 790 Kč–2 811 Kč199
2 222 Kč1 719 Kč–2 801 Kč198
2 232 Kč1 815 Kč–2 909 Kč199
2 373 Kč1 886 Kč–3 110 Kč198
2 601 Kč2 178 Kč–3 287 Kč197
2 318 Kč1 755 Kč–2 751 Kč198
2 324 Kč1 873 Kč–2 963 Kč198
2 328 Kč1 809 Kč–2 971 Kč199
2 325 Kč1 818 Kč–3 151 Kč195
2 741 Kč2 095 Kč–3 523 Kč198
3 142 Kč2 305 Kč–3 820 Kč199
3 468 Kč2 664 Kč–4 421 Kč197
3 494 Kč2 680 Kč–4 298 Kč197
3 660 Kč2 825 Kč–4 467 Kč197
4 007 Kč3 026 Kč–5 217 Kč199
4 760 Kč3 656 Kč–5 760 Kč195
6 285 Kč5 270 Kč–8 397 Kč190
4 583 Kč3 757 Kč–5 832 Kč196
4 250 Kč3 261 Kč–5 216 Kč195
3 185 Kč2 547 Kč–4 015 Kč198
3 045 Kč2 449 Kč–3 620 Kč196
2 843 Kč2 277 Kč–3 639 Kč198
2 631 Kč2 044 Kč–3 228 Kč198
2 516 Kč1 991 Kč–3 126 Kč198
2 601 Kč2 094 Kč–3 362 Kč197
2 661 Kč2 111 Kč–3 386 Kč197
2 387 Kč1 923 Kč–2 924 Kč199
2 778 Kč2 130 Kč–3 638 Kč199
3 300 Kč2 381 Kč–4 444 Kč197
3 159 Kč2 345 Kč–4 718 Kč195
2 986 Kč2 270 Kč–4 134 Kč198
2 543 Kč2 048 Kč–3 234 Kč198
2 638 Kč2 134 Kč–3 355 Kč197
2 311 Kč1 796 Kč–2 750 Kč196
2 381 Kč1 920 Kč–2 921 Kč198
2 421 Kč1 962 Kč–3 258 Kč198
2 568 Kč2 044 Kč–3 439 Kč197
2 595 Kč2 007 Kč–3 324 Kč198
2 413 Kč1 958 Kč–3 142 Kč199
IN THE APP

Scan today and see every price behind a night

1Scan the town, about two minutes
2Click a night, see who asks what
3Events marked on the curve
NUMBERS
Most of the town asks 1 200 Kč–2 500 Kč119 of 198 places on Sun 20 Dec.
7
119
32
39
1
‹1 200 Kč1 200 Kč–2 500 Kč2 500 Kč–3 000 Kč3 000 Kč–6 000 Kč›6 000 Kč
Saturdays run 13% above the windowFri + Sat are +11% on Mon–Thu (2 661 Kč vs 2 400 Kč).
Sat2 842 Kč+13%
Fri2 636 Kč+5%
Thu2 516 Kč+0%
Wed2 406 Kč-4%
Tue2 387 Kč-5%
Sun2 387 Kč-5%
Mon2 381 Kč-5%
STATISTICS

Florence numbers to set your rate

Prices by district
20 DECMEDIAN · PLACES
Historical Center2 575 Kč171
Gavinana - Galluzzo2 405 Kč5
Campo di Marte2 127 Kč9
Prices by star rating
20 DECMEDIAN · PLACES
5★3 015 Kč3
4★2 784 Kč96
3★2 224 Kč78
2★2 349 Kč11
1★2 516 Kč4
unrated2 688 Kč4
Guest scores
8.7/10 · 927 places · 772 437 reviews
413
396
95
16
7
9–108–97–86–7‹6
The hotel sites' scale and scores. Point at a bar to read it above.
2 517 KčMedian · 208 places2 575 KčHistorical Center2 127 KčCampo di Marte2 405 KčGavinana - Galluzzo
WHAT BED&MARKET IS FOR

Know what Florence asks for a night

Bed&Market reads the public asking price of every hotel, apartment and B&B in Florence, night by night, so you can tell a fair price from an expensive one and see why.

Hosts & hotel ownersSee what places like yours ask each night, where your own price sits, and which events move the town.Start free
TravellersCheck whether a price is fair for that night, or whether the whole town is simply expensive then.Pick a night
Investors & analystsSeasons, weekends against weekdays, and every night's numbers as a spreadsheet.See the nights

Public asking prices on hotel sites and rentals for 1 night, 2 adults: 208 places checked, 198 priced, sold-out places counted apart. Read the full method

FAQ

Pricing questions from hosts

What should I charge per night in Florence?+
Comparable places in Florence ask €84–€133 a night; the middle is €103. The middle half of 295 places, measured 25 October 2026. That is the market's range, not a price for you: you set your rate.
How much more can I charge on weekends in Florence?+
Friday–Saturday nights in Florence ask €109, against €98 Monday–Thursday: +11%.
What should I charge during Capodanno in Florence?+
On 1 January 2027, the night of Capodanno, places in Florence asked €188: +32% against comparable nights, from 196 offers.
What should I charge for my B&B or apartment in Florence?+
B&Bs, guesthouses and apartments in Florence ask €107 a night, against €103 for hotels, from 97 listings a night.
Is my nightly rate too high for Florence?+
Above €133 a night you ask more than 3 in 4 of 295 places in Florence; under €84, less than 3 in 4. The middle half asks €84–€133.
What should a 4-star hotel charge per night in Florence?+
On the night of 7 January 2027, places in Florence asked a median €114 at 4★ (96 places); €91 at 3★ (78 places); €96 at 2★ (11 places).
Can I charge more with a high review score in Florence?+
On the night of 7 January 2027, places in Florence with a guest score of 9 or more asked a median €127 a night (71 places): +71% against €74 for places scored under 8 (24 places).
What are properties in Florence asking per night?+
The median asking price in Florence is €103 and the average is €124, from 208 places checked and measured 25 October 2026.
When is accommodation in Florence most expensive?+
The priciest measured night in the window is 31 December 2026: the median asking price was €257, based on 190 available offers.
How many properties were measured in Florence?+
The window covers up to 208 checked properties per night across 69 measured nights.
Are these asking prices or completed bookings?+
These are public asking prices visible while searching, not the prices of completed bookings.