Is Airbnb cheaper than a hotel in Thessaloniki?
Yes: in Thessaloniki, Airbnb homes asked a median €71 a night against €83 for hotels on Agoda, 14% less (latest scan 25 October 2026; priced on a typical night: Airbnb homes 89, hotels on Agoda 195). Nights measured on both sides: 95, from 13 November 2026 to 15 February 2027, read between 25 September 2026 and 25 October 2026.
Measured by Bed&Market (bedandmarket.com) from 208 places checked, read 25 October 2026 20:14 UTC.
Updated
Hotels and apartments side by side
On a typical night in Thessaloniki, the middle half of asking prices ran from €68 to €115 for hotels on Agoda and from €57 to €84 for Airbnb homes.
| Places | Median asking price | Lower quarter (p25) | Upper quarter (p75) | With a price, typical night | Nights |
|---|---|---|---|---|---|
| Hotels on Agoda | €83 | €68 | €115 | 195 | 95 |
| Airbnb homes | €71 | €57 | €84 | 89 | 95 |
| All places pooled | €78 | €63 | €103 | 284 | 95 |
Each night's figure is the median (or quarter) of that night's asking prices for one night; each figure here is the median of those nights. The pooled row puts every asking price of a night into one list.
Friday and Saturday nights on each side
Friday and Saturday nights in Thessaloniki against Monday to Thursday: +15% for hotels on Agoda and +6% for Airbnb homes.
| Places | Friday + Saturday | Monday – Thursday | Weekend against Mon–Thu | Fri + Sat nights | Mon–Thu nights |
|---|---|---|---|---|---|
| Hotels on Agoda | €90 | €78 | +15% | 28 | 53 |
| Airbnb homes | €73 | €69 | +6% | 28 | 53 |
Medians of the nightly medians; Sunday nights sit in neither group.
Month by month
The gap in Thessaloniki was widest in October 2026: €68 for Airbnb homes against €82 for hotels on Agoda, 17% less.
| Month | Hotels on Agoda | Airbnb homes | Difference | Nights | Latest scan |
|---|---|---|---|---|---|
| October 2026 | €82 | €68 | -17% | 31 | 25 October 2026 |
| November 2026 | €73 | €67 | -9% | 30 | 25 October 2026 |
| December 2026 | €83 | €71 | -15% | 31 | 25 October 2026 |
| January 2027 | €83 | €72 | -13% | 31 | 25 October 2026 |
| February 2027 | €84 | €73 | -13% | 28 | 25 September 2026 |
| March 2027 | €87 | €73 | -17% | 23 | 25 September 2026 |
Each month is the median of its nightly medians over the nights read on both sides; the month links to its own page.
On event and holiday nights
On 1 January 2027 in Thessaloniki (New Year's Day), Airbnb homes asked a median €81 against €162 for hotels on Agoda, 50% less.
| Night | Event or holiday | Hotels on Agoda | Airbnb homes | Difference | With a price: hotels / Airbnb |
|---|---|---|---|---|---|
| 25 December 2026 | Christmas Day | €121 | €81 | -33% | 193 / 90 |
| 26 December 2026 | Glorifying Mother of God | €136 | €82 | -40% | 194 / 90 |
| 1 January 2027 | New Year's Day | €162 | €81 | -50% | 191 / 88 |
| 6 January 2027 | Epiphany | €86 | €72 | -16% | 194 / 87 |
Each event is printed beside the night it fell on; the prices are that night's asking prices and do not say what moved them.
What counts as a hotel and an apartment here
Places with a price on a typical night in Thessaloniki: 284 in all, 195 on Agoda and 89 on Airbnb.
- Airbnb homes: the listings Airbnb's search showed with a price for one night for 2 guests, whole apartments, B&Bs and private rooms alike.
- Hotels on Agoda: every place Agoda's search showed with a price for one night for 2 adults: hotels, guesthouses, hostels and the apartments Agoda itself lists.
- A listing missing from a night's Airbnb search is unknown that night, not sold out.
- The two sites may count fees and taxes differently; each figure is the price its search showed.
What was measured
Nights measured in Thessaloniki on both sides: 95, from 13 November 2026 to 15 February 2027; each with at least 30 places showing a price on Agoda.
- Up to 208 places checked per night on Agoda; a place with no price that night (sold out or closed) is counted but carries no price.
- Prices in EUR, as shown on the day each night was read on Agoda, between 25 September 2026 and 25 October 2026.
- Asking prices seen while searching for one night: not prices paid, and not a forecast.
- Airbnb nights read between 25 September 2026 and 25 October 2026.
Source: asking prices for one night, read from public search results on the scan date; not prices paid, and not a forecast. How we measure →