Is Airbnb cheaper than a hotel in Parma?
Yes: in Parma, Airbnb homes asked a median €76 a night against €126 for hotels on Agoda, 40% less (latest scan 7 November 2026; priced on a typical night: Airbnb homes 81, hotels on Agoda 197). Nights measured on both sides: 84, from 13 November 2026 to 4 February 2027, read on 7 November 2026.
Measured by Bed&Market (bedandmarket.com) from 208 places checked, read 7 November 2026 12:32 UTC.
Updated
Hotels and apartments side by side
On a typical night in Parma, the middle half of asking prices ran from €95 to €171 for hotels on Agoda and from €56 to €111 for Airbnb homes.
| Places | Median asking price | Lower quarter (p25) | Upper quarter (p75) | With a price, typical night | Nights |
|---|---|---|---|---|---|
| Hotels on Agoda | €126 | €95 | €171 | 197 | 84 |
| Airbnb homes | €76 | €56 | €111 | 81 | 84 |
| All places pooled | €109 | €81 | €155 | 265 | 84 |
Each night's figure is the median (or quarter) of that night's asking prices for one night; each figure here is the median of those nights. The pooled row puts every asking price of a night into one list.
Friday and Saturday nights on each side
Friday and Saturday nights in Parma against Monday to Thursday: +6% for hotels on Agoda and 0% for Airbnb homes.
| Places | Friday + Saturday | Monday – Thursday | Weekend against Mon–Thu | Fri + Sat nights | Mon–Thu nights |
|---|---|---|---|---|---|
| Hotels on Agoda | €130 | €123 | +6% | 24 | 48 |
| Airbnb homes | €76 | €76 | 0% | 24 | 48 |
Medians of the nightly medians; Sunday nights sit in neither group.
Month by month
The gap in Parma was widest in December 2026: €71 for Airbnb homes against €121 for hotels on Agoda, 42% less.
| Month | Hotels on Agoda | Airbnb homes | Difference | Nights | Latest scan |
|---|---|---|---|---|---|
| November 2026 | €118 | €79 | -33% | 24 | 7 November 2026 |
| December 2026 | €121 | €71 | -42% | 31 | 7 November 2026 |
| January 2027 | €132 | €77 | -42% | 31 | 7 November 2026 |
Each month is the median of its nightly medians over the nights read on both sides; the month links to its own page.
On event and holiday nights
On 1 January 2027 in Parma (New Year's Day), Airbnb homes asked a median €81 against €145 for hotels on Agoda, 44% less.
| Night | Event or holiday | Hotels on Agoda | Airbnb homes | Difference | With a price: hotels / Airbnb |
|---|---|---|---|---|---|
| 8 December 2026 | Immaculate Conception | €121 | €68 | -44% | 197 / 81 |
| 25 December 2026 | Christmas Day | €131 | €61 | -53% | 198 / 90 |
| 26 December 2026 | Saint Stephen's Day | €131 | €66 | -50% | 199 / 87 |
| 1 January 2027 | New Year's Day | €145 | €81 | -44% | 182 / 93 |
| 6 January 2027 | Epiphany | €125 | €81 | -35% | 180 / 68 |
Each event is printed beside the night it fell on; the prices are that night's asking prices and do not say what moved them.
What counts as a hotel and an apartment here
Places with a price on a typical night in Parma: 265 in all, 197 on Agoda and 81 on Airbnb.
- Airbnb homes: the listings Airbnb's search showed with a price for one night for 2 guests, whole apartments, B&Bs and private rooms alike.
- Hotels on Agoda: every place Agoda's search showed with a price for one night for 2 adults: hotels, guesthouses, hostels and the apartments Agoda itself lists.
- A listing missing from a night's Airbnb search is unknown that night, not sold out.
- The two sites may count fees and taxes differently; each figure is the price its search showed.
What was measured
Nights measured in Parma on both sides: 84, from 13 November 2026 to 4 February 2027; each with at least 30 places showing a price on Agoda.
- Up to 208 places checked per night on Agoda; a place with no price that night (sold out or closed) is counted but carries no price.
- Prices in EUR, as shown on the day each night was read on Agoda, on 7 November 2026.
- Asking prices seen while searching for one night: not prices paid, and not a forecast.
- Airbnb nights read on 7 November 2026.
Source: asking prices for one night, read from public search results on the scan date; not prices paid, and not a forecast. How we measure →