What should I charge per night in Hakuba?SCANNED 26 OCT 2026 · 208 PLACES

The median asking price in Hakuba is $352 and the average is $577, from 208 places checked and measured .

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What can I charge?
$2 346
$924
$324
$252
$135
See the cheapest night

Comparable places in Hakuba ask $154–$461 a night; the middle is $261. The middle half of 224 places, measured .

That is the market's range, not a price for you: you set your rate.

Your case Places ask Based on
B&B, guesthouse or apartment $179 90 listings a night
Hotel $352 136 places a night
Monday–Thursday night $342 40 nights
Friday–Saturday night $393 +15% 21 nights
元日, 1 January 2027 $469 +17% 66 offers

How much more can I charge on weekends in Hakuba?

Friday–Saturday nights in Hakuba ask $393, against $342 Monday–Thursday: +15%.

What should I charge during 元日 in Hakuba?

On 1 January 2027, the night of 元日, places in Hakuba asked $469: +17% against comparable nights, from 66 offers.

What should I charge for my B&B or apartment in Hakuba?

B&Bs, guesthouses and apartments in Hakuba ask $179 a night, against $352 for hotels, from 90 listings a night.

Is my nightly rate too high for Hakuba?

Above $461 a night you ask more than 3 in 4 of 224 places in Hakuba; under $154, less than 3 in 4. The middle half asks $154–$461.

What should a 4-star hotel charge per night in Hakuba?

On the night of 14 November 2026, places in Hakuba asked a median $421 at 4★ (45 places); $447 at 5★ (16 places); $463 at 4.5★ (40 places); $414 at 3.5★ (26 places); $230 at 3★ (35 places); $343 at 2.5★ (7 places); $112 at 2★ (11 places).

Can I charge more with a high review score in Hakuba?

On the night of 14 November 2026, places in Hakuba with a guest score of 9 or more asked a median $379 a night (109 places): +24% against $306 for places scored under 8 (9 places).

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When to charge more: median asking price by night

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CITYHakuba
CITY · HAKUBA
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DATESPick your nights
$2 000$1 500$1 000$500$0
NEW YEAR'S DAYLABOR THANKSGIVING DAYCOMING OF AGE DAY
14 NOV1 DEC1 JAN23 JAN
SELECTED NIGHTSunday, 3 January 2027
Median$356
Middle half$226–$1 006
Places priced80 / 89
Sold out or closed9
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Your priceSun 3 Jan
middle half $226–$1 006median $356
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Showing 80 of 80 places priced on Sun 3 Jan
PLACETYPESTARSAREAPRICEVS MEDIAN
Three Night Room OnlyRoom in a home5★Hakuba Happo-One Snow Resort$8 766+2366%
Flagpole Villa Hakuba Room in a home4★Hakuba Happo-One Snow Resort$6 225+1651%
COCO VILLA 白馬-02-hakubaRoom in a home4★Hakuba Happo-One Snow Resort$3 119+777%
COCO VILLA 白馬-01-hakubaRoom in a home4★Hakuba Happo-One Snow Resort$2 835+698%
Bei'an Tan County - House - Vacation STAY 12459vRoom in a home3.5★Hakuba Happo-One Snow Resort$2 584+627%
Hakuba Garden CottageHotel4★Kamishiro Station$2 411+578%
Chalet SOZA Hakuba - Newly Built Mountain View VillaRoom in a home4★Hakuba Happo-One Snow Resort$2 352+562%
Bei'an Tan County - House - Vacation STAY 77957vRoom in a home3★Hakuba Happo-One Snow Resort$2 349+561%
ラルパレット白馬Room in a home4★Iwatakesancho$2 346+560%
LUDAS Hakuba Private ChaletRoom in a home3.5★Iwatakesancho$2 137+501%
Hotel Abest Happo AldeaHotel3★Hakuba Happo-One Snow Resort$2 057+479%
BOX6 - Accommodations with saunas in HakubaRoom in a home4.5★Hakuba Happo-One Snow Resort$1 810+409%
Pilot LodgeHotel2★Hakuba Happo-One Snow Resort$1 594+348%
Altitude Apartments HakubaHome or guesthouse4.5★Hakuba Happo-One Snow Resort$1 466+312%
STARRY8 Eight Hakuba MisoranoRoom in a home3.5★Hakuba Happo-One Snow Resort$1 339+277%
白馬のスキー場まで４分お洒落なログハウス『白馬 MAMMOTH HOUSE』Room in a home3.5★Hakuba Happo-One Snow Resort$1 307+268%
Zen Chalets - Walk to Happo-One Gondola - Main Village LocationHome or guesthouse5★Hakuba Happo-One Snow Resort$1 278+259%
Riverside Loghouse HakubaRoom in a home4★Hakuba Happo-One Snow Resort$1 275+259%
Ski-in, Ski-out Iwatake ApartmentsHome or guesthouse4★Iwatakesancho$1 090+207%
Hakupa MisoranoHome or guesthouseHakuba$1 071+201%
Hakuba Mori no Wasabi Farm Auto Campsite - Vacation STAY 22260vRoom in a home2★Kamishiro Station$1 006+183%
Hakuba Mori no Wasabi Farm Auto Campsite - Vacation STAY 22257vRoom in a home2★Kamishiro Station$969+172%
Hakuba Mori no Wasabi Farm Auto Campsite - Vacation STAY 22254vRoom in a home2★Kamishiro Station$969+172%
Hakuba Mori no Wasabi Farm Auto Campsite - Vacation STAY 22179vRoom in a home2★Kamishiro Station$969+172%
Snow Sound - Vacation STAY 78689vRoom in a home3.5★Kamishiro Station$924+160%
Blue LodgeHome or guesthouse4★Hakuba Happo-One Snow Resort$803+126%
SANU 2nd Home 白馬 1stHome or guesthouse4★Hakuba Happo-One Snow Resort$790+122%
The Snowfront Apartment Nabe Sun -HAKUBA GORYU-Hotel3★Kamishiro Station$738+108%
Belle Cottage VillageHome or guesthouse3.5★Iwatakesancho$701+97%
The Misorano CottageRoom in a home4★Hakuba Happo-One Snow Resort$643+81%
B and D HAKUBA IWATAKEHotel4★Iwatakesancho$586+65%
Oak VillageHome or guesthouse4.5★Hakuba Happo-One Snow Resort$574+61%
From PHotel3★Hakuba Happo-One Snow Resort$564+59%
Shakespeare HotelHotel3★Hakuba Happo-One Snow Resort$526+48%
UNPLAN VIllage HakubaHome or guesthouse3.5★Otari$437+23%
TOKI RESORT HAKUBAHotel2.5★Kamishiro Station$418+18%
Snow FaceHome or guesthouse3.5★Hakuba Happo-One Snow Resort$415+17%
The AnswerHotel3★Hakuba Happo-One Snow Resort$409+15%
Kizuna Lodge & BBQ CentreHotelHakuba Happo-One Snow Resort$367+3%
Hotel Hakuba Berg HauseHotel2★Otari$356+0%
Snow Peak LAND STATION HAKUBAHome or guesthouse3★Hakuba Happo-One Snow Resort$324-9%
白馬の小家ー203室Room in a home3★Hakuba Happo-One Snow Resort$323-9%
Casa Kokoro HakubaHotel5★Hakuba Happo-One Snow Resort$313-12%
白馬の小家ー201室HotelHakuba Happo-One Snow Resort$298-16%
MokuzinHotel4★Kamishiro Station$293-18%
L!fe Apartment HakubaHome or guesthouse3★Hakuba Happo-One Snow Resort$287-19%
Hakuba King HotelHotel2★Otari$287-19%
Pension Poem no moriHotel2★Kamishiro Station$280-21%
古民家ホテル 結 YUWAIHotel3★Hakuba Happo-One Snow Resort$279-22%
Pension SerenadeHotel2★Hakuba Happo-One Snow Resort$277-22%
HAKUBA76Home or guesthouse2★Kamishiro Station$268-25%
The Sake Kura Guest HauseHotelHakuba$268-25%
Hotel Oak ForestHotel3★Hakuba Happo-One Snow Resort$266-25%
Sunrise TanneHotel1.5★Otari$255-28%
Hotel HakubaHotel3★Hakuba Happo-One Snow Resort$254-28%
Seventh Heaven HakubaHotel3★Hakuba Happo-One Snow Resort$252-29%
Hotel Cerulean AlpineHotel2★Otari$239-33%
Hotel 24 Sweets HAKUBAHotel3★Hakuba Happo-One Snow Resort$236-34%
旅館FURUYAHotel2★Hakuba Happo-One Snow Resort$231-35%
北国ロッヂHotelOtari$226-37%
Hotel Belle-Cour InomataHotel3★Otari$211-41%
古民家 noie梢乃雪-kozuenoyuki-HotelOtari$210-41%
ラタトゥイユHome or guesthouse2.5★Hakuba Happo-One Snow Resort$210-41%
GUEST HOUSE ZU-THONES HAKUBAHotel2★Hakuba Happo-One Snow Resort$203-43%
Resort Inn Marion ShinanoHotel3★Otari$191-46%
Hotel Sunny ValleyHotel3★Otari$174-51%
Powder TempleHotel2★Hakuba Happo-One Snow Resort$167-53%
The Drop Inn, Hakuba, Free pickup & daily shuttleHome or guesthouse3★Kamishiro Station$162-54%
Pension KobekkoHome or guesthouse3.5★Otari$151-57%
GardenPension ObergurglHotel2★Kamishiro Station$151-58%
Villa Renga TeiHotel2★Hakuba Happo-One Snow Resort$147-59%
HAKUBA IKEDA LIFE KAN APARTMENTSHome or guesthouse3.5★Iwatakesancho$135-62%
A Lucky HostelHotelKamishiro Station$134-62%
Kinasa Onsen Hotel & CottageHotel4★Kinasa$132-63%
Stars and Green Romance InnHotel2★Ogawa$129-64%
Pension Risuno KoyaHotel2★Kamishiro Station$117-67%
Sakka SansoHotel2★Hakuba Happo-One Snow Resort$114-68%
Community House TyrolienHotel1.5★Iwatakesancho$109-69%
Hakuba Norikura Wakaguri GuesthouseHotel1★Otari$102-71%
Ichinokuraso Bettei ShiroumaHotel1.5★Kamishiro Station$78-78%
Hakuba: median asking price per night, 14 November 2026 – 23 January 2027 · up to 208 properties per night · 2 adults · 1 night
NIGHTMEDIANMIDDLE HALFPRICED
$352$191–$500194
$345$193–$491195
$333$206–$474193
$342$195–$494196
$342$207–$497198
$344$214–$497196
$339$190–$492196
$378$212–$557193
$378$222–$548192
$343$214–$497197
$344$226–$500196
$342$223–$497193
$343$222–$491193
$333$217–$497195
$360$223–$518196
$358$254–$520196
$351$223–$506193
$425$186–$650178
$425$185–$650172
$421$186–$645171
$437$168–$651170
$459$185–$680172
$421$168–$669176
$459$169–$687175
$439$160–$682172
$439$176–$669180
$421$168–$651176
$421$158–$651180
$417$166–$675174
$389$151–$631180
$401$160–$639178
$319$147–$635166
$281$145–$551142
$279$147–$546142
$279$152–$555144
$252$159–$599131
$306$162–$625136
$301$162–$733123
$303$166–$644127
$279$166–$629109
$315$168–$720102
$350$185–$82693
$465$255–$96982
$403$226–$82963
$402$210–$82960
$526$266–$1 14860
$529$292–$1 31651
$539$356–$1 59437
$469$277–$1 00666
$526$279–$1 07173
$356$226–$1 00680
$324$220–$88791
$298$198–$72084
$332$217–$68084
$323$204–$72096
$344$202–$85894
$486$267–$1 61673
$377$255–$1 08770
$293$204–$64388
$294$204–$73181
$319$211–$67869
$306$214–$64885
$293$204–$64379
$393$214–$76464
$361$220–$66671
$319$196–$64366
$361$204–$66673
$319$226–$1 04075
$382$224–$95470
$395$218–$1 02173
$446$255–$99873
IN THE APP

Scan today and see every price behind a night

1Scan the town, about two minutes
2Click a night, see who asks what
3Events marked on the curve
NUMBERS
Prices spread across the town26 of 80 places on Sun 3 Jan.
16
26
4
8
26
‹$200$200–$400$400–$500$500–$800›$800
Saturdays run 19% above the windowFri + Sat are +15% on Mon–Thu ($393 vs $342).
Sat$417+19%
Sun$377+7%
Fri$350-1%
Tue$344-2%
Thu$344-2%
Mon$343-3%
Wed$342-3%
STATISTICS

Hakuba numbers to set your rate

Prices by district
3 JANMEDIAN · PLACES
Hakuba Happo-One Snow Resort$376143
Iwatakesancho$33321
Otari$3166
Kamishiro Station$25519
Prices by star rating
3 JANMEDIAN · PLACES
5★$44716
4.5★$46340
4★$42145
3.5★$41426
3★$23035
2.5★$3437
2★$11211
1★$1154
unrated$1608
Guest scores
9.1/10 · 418 places · 46 596 reviews
253
134
28
3
0
9–108–97–86–7‹6
The hotel sites' scale and scores. Point at a bar to read it above.
$261Median · 208 places$376Hakuba Happo-One Snow Resort$333Iwatakesancho$255Kamishiro Station$316Otari
WHAT BED&MARKET IS FOR

Know what Hakuba asks for a night

Bed&Market reads the public asking price of every hotel, apartment and B&B in Hakuba, night by night, so you can tell a fair price from an expensive one and see why.

Hosts & hotel ownersSee what places like yours ask each night, where your own price sits, and which events move the town.Start free
TravellersCheck whether a price is fair for that night, or whether the whole town is simply expensive then.Pick a night
Investors & analystsSeasons, weekends against weekdays, and every night's numbers as a spreadsheet.See the nights

Public asking prices on hotel sites and rentals for 1 night, 2 adults: 89 places checked, 80 priced, sold-out places counted apart. Read the full method

FAQ

Pricing questions from hosts

What should I charge per night in Hakuba?+
Comparable places in Hakuba ask $154–$461 a night; the middle is $261. The middle half of 224 places, measured 26 October 2026. That is the market's range, not a price for you: you set your rate.
How much more can I charge on weekends in Hakuba?+
Friday–Saturday nights in Hakuba ask $393, against $342 Monday–Thursday: +15%.
What should I charge during 元日 in Hakuba?+
On 1 January 2027, the night of 元日, places in Hakuba asked $469: +17% against comparable nights, from 66 offers.
What should I charge for my B&B or apartment in Hakuba?+
B&Bs, guesthouses and apartments in Hakuba ask $179 a night, against $352 for hotels, from 90 listings a night.
Is my nightly rate too high for Hakuba?+
Above $461 a night you ask more than 3 in 4 of 224 places in Hakuba; under $154, less than 3 in 4. The middle half asks $154–$461.
What should a 4-star hotel charge per night in Hakuba?+
On the night of 14 November 2026, places in Hakuba asked a median $421 at 4★ (45 places); $447 at 5★ (16 places); $463 at 4.5★ (40 places); $414 at 3.5★ (26 places); $230 at 3★ (35 places); $343 at 2.5★ (7 places); $112 at 2★ (11 places).
Can I charge more with a high review score in Hakuba?+
On the night of 14 November 2026, places in Hakuba with a guest score of 9 or more asked a median $379 a night (109 places): +24% against $306 for places scored under 8 (9 places).
What are properties in Hakuba asking per night?+
The median asking price in Hakuba is $352 and the average is $577, from 208 places checked and measured 26 October 2026.
When is accommodation in Hakuba most expensive?+
The priciest measured night in the window is 31 December 2026: the median asking price was $539, based on 37 available offers.
How many properties were measured in Hakuba?+
The window covers up to 208 checked properties per night across 71 measured nights.
Are these asking prices or completed bookings?+
These are public asking prices visible while searching, not the prices of completed bookings.