What should I charge per night in Stirling?SCANNED 26 OCT 2026 · 53 PLACES

The median asking price in Stirling is $161 and the average is $303, from 53 places checked and measured .

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What can I charge?
$308
$201
$151
$114
$78
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Comparable places in Stirling ask $108–$188 a night; the middle is $139. The middle half of 133 places, measured .

That is the market's range, not a price for you: you set your rate.

Your case Places ask Based on
B&B, guesthouse or apartment $134 91 listings a night
Hotel $161 42 places a night
Monday–Thursday night $161 38 nights
Friday–Saturday night $179 +11% 18 nights
Boxing Day (observed), 28 December 2026 $199 +13% 33 offers

How much more can I charge on weekends in Stirling?

Friday–Saturday nights in Stirling ask $179, against $161 Monday–Thursday: +11%.

What should I charge during Boxing Day (observed) in Stirling?

On 28 December 2026, the night of Boxing Day (observed), places in Stirling asked $199: +13% against comparable nights, from 33 offers.

What should I charge for my B&B or apartment in Stirling?

B&Bs, guesthouses and apartments in Stirling ask $134 a night, against $161 for hotels, from 91 listings a night.

Is my nightly rate too high for Stirling?

Above $188 a night you ask more than 3 in 4 of 133 places in Stirling; under $108, less than 3 in 4. The middle half asks $108–$188.

What should a 3-star hotel charge per night in Stirling?

On the night of 16 January 2027, places in Stirling asked a median $139 at 3★ (18 places); $198 at 4★ (12 places); $181 at 3.5★ (5 places).

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NIGHT BY NIGHT

When to charge more: median asking price by night

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CITYStirling
CITY · STIRLING
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DATESPick your nights
$400$300$200$100$0
BOXING DAY (OBSERVED)
13 NOV1 DEC23 JAN
SELECTED NIGHTSaturday, 16 January 2027
Median$161
Middle half$108–$207
Places priced40 / 44
Sold out or closed4
MEMBERS FEATURELog in to compare your priceSee where sits against every place priced that night, and how many ask less. Free, no card.
Your priceSat 16 Jan
middle half $108–$207median $161
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Showing 40 of 40 places priced on Sat 16 Jan
PLACETYPESTARSAREAPRICEVS MEDIAN
Auchentroig HouseRoom in a home4★St Ninians$2 815+1653%
Blairmains FarmhouseRoom in a home3.5★Blairlogie$2 011+1152%
Rob Roy ApartmentRoom in a home4★St Ninians$928+478%
Victoria Square Hotel & The OrangeryHotel5★Stirling City Center$485+202%
Ginger'sRoom in a home4.5★Causewayhead$308+92%
Muirside CottageRoom in a home3.5★Whins of Milton$246+53%
Celia's houseRoom in a home2.5★Raploch$241+50%
The Meadowpark Bar, Kitchen & RoomsHotel3★Bridge of Allan$234+46%
Ochil View Holiday LetRoom in a home3★Clackmannanshire West$215+34%
Family - Garden - Parking - WiFi - Sleeps 5Room in a home4★Clackmannanshire West$214+33%
King Street AparthotelHotel4★Stirling City Center$207+29%
Inglewood House and SpaHotel4★Alloa North$206+28%
Stirling apartment - free parkingRoom in a home4.5★Stirling City Center$201+25%
Wellsfield Farm Holiday LodgesHotel4★Stirling City Center$198+23%
Apex Dunblane HydroHotel4★Dunblane$194+21%
The Allan ParkHotel4★Stirling City Center$191+19%
Wallace View - Holiday HomeHotel3★Causewayhead$181+13%
Mar ApartmentRoom in a home3.5★Stirling City Center$181+13%
Castle Brae ApartmentRoom in a home4★Stirling City Center$181+13%
Friars Wynd Guest RoomsHotel3★Stirling City Center$161+0%
Broomhall Castle HotelHotel3★Clackmannanshire West$151-6%
B&B Drum FarmHotel3★St Ninians$151-6%
King Robert HotelHotel3★Whins of Milton$149-7%
Castle Walk Bed & BreakfastHotel3★Stirling City Center$141-13%
Lowefield B&BHotel3★Auchenbowie$139-13%
Golden Lion HotelHotel3★Stirling City Center$126-22%
The Stirling Highland HotelHotel4★Stirling City Center$125-22%
Woodcockfaulds HouseHome or guesthouse4★Dunfermline$114-29%
Holiday Inn Express Stirling By IHGHotel3★Stirling East$110-32%
Fletcher's Restaurant Bar & RoomsHotel3.5★Stirling City Center$108-33%
ColessioHotel3★Stirling City Center$101-37%
Claremont HotelHotel3★Alloa West$96-40%
Premier Inn Stirling City CentreHotel3★Stirling East$87-46%
Castle Walk ApartmentRoom in a home2.5★Stirling City Center$84-47%
Dunmar House Hotel - Bar & RestaurantHotel3★Alloa North$79-51%
LostGuestHouseStirlingHotel3★Stirling City Center$78-51%
Highland Gate, Stirling by Marston's InnsHotel4★Raploch$76-52%
Stirling Court HotelHotel3★Logie$71-56%
The Barn LodgeHome or guesthouse3.5★Whins of Milton$67-58%
Premier Inn Stirling South - M9 J9Hotel3★Whins of Milton$67-58%
Stirling: median asking price per night, 13 November 2026 – 23 January 2027 · up to 53 properties per night · 2 adults · 1 night
NIGHTMEDIANMIDDLE HALFPRICED
$179$134–$24140
$198$150–$25136
$151$108–$22844
$157$102–$22546
$157$106–$22949
$169$109–$23349
$181$110–$23240
$191$119–$24844
$176$127–$25239
$159$90–$22944
$139$101–$22945
$157$109–$23345
$141$110–$24143
$159$109–$24143
$173$119–$23341
$178$130–$23339
$151$101–$22844
$157$103–$24147
$161$108–$24145
$159$102–$23946
$173$102–$24445
$181$134–$24442
$186$140–$26531
$157$102–$24143
$159$108–$24446
$173$109–$24147
$173$112–$24447
$176$106–$28146
$181$114–$24842
$220$151–$30142
$157$102–$24147
$159$109–$24147
$139$102–$23345
$159$99–$23946
$173$98–$23944
$179$109–$24142
$179$138–$24139
$157$95–$23342
$176$101–$25439
$159$98–$24436
$175$101–$28534
$158$108–$30831
$199$109–$30133
$206$103–$33534
$174$123–$30831
$174$83–$24138
$161$92–$24140
$151$96–$24939
$161$99–$24139
$161$96–$24139
$165$108–$21536
$161$108–$20735
$161$82–$24138
$151$101–$23341
$141$97–$23341
$151$103–$23343
$151$97–$23443
$157$104–$21441
$161$108–$20740
$161$96–$21442
$161$96–$21442
$161$96–$21442
$161$96–$23343
$161$100–$23343
$173$101–$21441
$162$108–$21441
IN THE APP

Scan today and see every price behind a night

1Scan the town, about two minutes
2Click a night, see who asks what
3Events marked on the curve
NUMBERS
Prices spread across the town17 of 40 places on Sat 16 Jan.
6
12
17
1
4
‹$80$80–$150$150–$250$250–$400›$400
Fridays run 11% above the windowFri + Sat are +11% on Mon–Thu ($179 vs $161).
Fri$179+11%
Sat$178+11%
Thu$173+8%
Wed$161+0%
Mon$159-1%
Tue$159-1%
Sun$158-2%
STATISTICS

Stirling numbers to set your rate

Prices by district
16 JANMEDIAN · PLACES
Stirling City Center$16115
Prices by star rating
16 JANMEDIAN · PLACES
4★$19812
3.5★$1815
3★$13918
Guest scores
9.0/10 · 70 places · 17 296 reviews
36
29
4
1
0
9–108–97–86–7‹6
The hotel sites' scale and scores. Point at a bar to read it above.
$139Median · 53 places$161Stirling City Center
WHAT BED&MARKET IS FOR

Know what Stirling asks for a night

Bed&Market reads the public asking price of every hotel, apartment and B&B in Stirling, night by night, so you can tell a fair price from an expensive one and see why.

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Investors & analystsSeasons, weekends against weekdays, and every night's numbers as a spreadsheet.See the nights

Public asking prices on hotel sites and rentals for 1 night, 2 adults: 44 places checked, 40 priced, sold-out places counted apart. Read the full method

FAQ

Pricing questions from hosts

What should I charge per night in Stirling?+
Comparable places in Stirling ask $108–$188 a night; the middle is $139. The middle half of 133 places, measured 26 October 2026. That is the market's range, not a price for you: you set your rate.
How much more can I charge on weekends in Stirling?+
Friday–Saturday nights in Stirling ask $179, against $161 Monday–Thursday: +11%.
What should I charge during Boxing Day (observed) in Stirling?+
On 28 December 2026, the night of Boxing Day (observed), places in Stirling asked $199: +13% against comparable nights, from 33 offers.
What should I charge for my B&B or apartment in Stirling?+
B&Bs, guesthouses and apartments in Stirling ask $134 a night, against $161 for hotels, from 91 listings a night.
Is my nightly rate too high for Stirling?+
Above $188 a night you ask more than 3 in 4 of 133 places in Stirling; under $108, less than 3 in 4. The middle half asks $108–$188.
What should a 3-star hotel charge per night in Stirling?+
On the night of 16 January 2027, places in Stirling asked a median $139 at 3★ (18 places); $198 at 4★ (12 places); $181 at 3.5★ (5 places).
What are properties in Stirling asking per night?+
The median asking price in Stirling is $161 and the average is $303, from 53 places checked and measured 26 October 2026.
When is accommodation in Stirling most expensive?+
The priciest measured night in the window is 12 December 2026: the median asking price was $220, based on 42 available offers.
How many properties were measured in Stirling?+
The window covers up to 53 checked properties per night across 66 measured nights.
Are these asking prices or completed bookings?+
These are public asking prices visible while searching, not the prices of completed bookings.