What is a good occupancy rate for Airbnb?

Short answer

Good depends on your city, your season and your rate, and any single national number is hiding all three. What a rate can tell you is which question to ask next — whether to look at price, at stay rules, or at nothing at all. Type yours in below and we will tell you which of those it points at, then tell you honestly why the bands are a rule of thumb rather than a measurement.

On this page

Read your own number The four bands Why we will not publish an average What to do next

Your occupancy

Nights sold divided by nights available, with owner blocks taken out of available. If you have not worked it out that way, the occupancy calculator does it in a minute.

58% A working month

0%40%60%80%100%

Normal enough that the question moves to price

At this level neither filling more nor charging more is obviously right. The money is usually in the shape of the month rather than its average: the nights your city fills are the ones a flat rate sells cheapest.

The four bands, and what each one points at

Read these as thresholds for what to look at next, not as facts about anyone's listings. Occupancy on its own is a number without a unit of meaning — it only becomes useful next to the rate you charged and the prices around you.

Under 40%

Worth investigating

Could be your price on a handful of nights, could be a quiet season, could be a stay rule blocking bookable dates. All three are checkable; none of them is fixed by a blanket discount.

40–60%

A working month

Common enough that nothing is obviously broken. The interesting question stops being how full you are and starts being what you charged on the nights that sold.

60–80%

Comfortable

Fill is not the constraint. From here, more revenue comes from the peaks rather than from squeezing another few nights out of the midweek.

Over 80%

Probably underpriced

Sustained near-full at an unchanged rate usually means the rate is under the street. The test costs nothing: compare your asking price with comparable places on your busiest nights.

Why we will not hand you an average

These bands are judgement, not measurement

We have not measured a national average occupancy rate, and we are not going to publish one we cannot stand behind. The four bands above are decision thresholds — what we would look at next at each level — not statistics about anyone's listings.

Nobody outside the platform can see occupancy

A blocked night and a sold night look identical from the outside. Anyone publishing your neighbour's occupancy rate is modelling it from a calendar they cannot see behind. We do not claim it either.

What is measurable is the asking price

Whether comparable places near you are asking more or less than you for a specific night is public, checkable and dated. That is the number we read, and it is the one that actually changes what you do tomorrow.

What to do with the number

Get the denominator right first

Owner blocks come out of available nights, not sold nights. Leave them in and a family week reads as a failure. The occupancy calculator does this properly.

Compare against the same month last year

Not against last month. A drop from August into September is the calendar behaving normally, and treating it as a problem costs money.

Ask the city-specific version of the question

A beach town in February and a business district in October are not the same question. The only answer that settles yours is what comparable places near you are doing on the same nights.

If the number came out low, the practical follow-up is how to increase your occupancy rate — which starts by finding the specific empty nights instead of discounting the month. If it came out high, the follow-up is seasonal pricing, because a flat rate through a peak is where a full calendar quietly loses money.

Get the city-specific answer

First scan free, no card. We read asking prices from live listings on Booking.com and Agoda, night by night — measured, never forecast, and nothing is written to your listing.

Scan my city

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